At 8 pm on June 18th, Suning.com and Xiaoguo team jointly created the “Graduation Wild Must Be Together” 618 talk show graduation meeting officially kicked off. That night, Suning Hao voted 10,000 graduation gifts and 500 million red envelopes, officially sounding the final clarion call for the 618 China-China Promotion.
The “Talk Show Graduation Party” is an “empathy” party that allows consumers to place orders with a smile. Children’s Day “Happy Live Broadcasting Night”
Later, Suning 618 again mentioned “empathetic consumption.” Use celebrities, welfare discounts, and live broadcasts of super buyers to break into the daily lives of young people and arouse resonance.
The graduation meeting will be broadcast on Suning Live, Weibo, Tencent Video, PP Video, Suning Tesco Video Account and other platforms. In the star lineup, Cheng Lu, Hulan, Li Dan, Meng Chuan, Wang Mian, Yang Li, Yang Mengen of the “Talk Show”, singers Kotobuki, Xiao Jingteng, actor Zhang Meng and the Rainbow Chorus are on the same stage.
The “Talk Show Graduation Party” coincides with the graduation season. The “Graduation Party” starts “Tucao” on topics that young people are concerned about after graduation, such as entrepreneurship, employment, and handling of colleague relations. It is a direct hit in the form of “talk show + rap + performance” The current “pain point” of young people in the workplace has successfully turned the graduation party into a 618 “empathy party”.
At the scene, talk show actors frequently made golden sentences about graduation. As one of the founders of Xiaoguo Culture, Li Dan, on the contrary, “Amway” employees “work that can be done even if they are lazy is the right job”, claiming to use his own management experience to become the CEO of Suning.com.
Yang Mengen, who encountered fake wine in the bar, “plants grass”, everyone goes to Suning 618 to buy good wine; actor Zhang Meng, who is frequently searched for “apology”, can effectively communicate with employees on site teaching, “If you want employees to cooperate with you, you have to come first. Red envelope rain”. The Columbia Master’s Hulan site actuated on the card-sign-up benefits of Suning Super members. Yang Li mentioned “what ghost in the world can be more scary than the poor”, which expresses the aspirations of countless beaters.
Singer Eggshell and Wang Mian’s group CP sang Rap, the rain god Xiao Jingteng live “Versailles”, said with a smile, “just won the Golden Melody Award for Best Male Singer”, and sang two golden songs “Alocasia Love” and “Saha Planet”; The popular orchestra Rainbow Chorus warmly sang the graduation song “The Picture of the Graduation Ceremony”, “Relax at ease, kind, cute and powerful, and I will be on stage soon, who is capable of all kinds of challenges~”, filling the graduation party’s feelings.
Airdrop of 10,000 graduation gift packages, 500 million surprise red envelopes
At the “graduation meeting”, Suning directly gave out 10,000 free graduation gift packages and 500 million surprise red envelopes.
The graduation gift package is divided into four rounds for airdrops, including Suning Jiwu 20-inch PC meteorite universal wheel trolley case, Suning Jiwu electric tooth flushing device portable dental instrument and other life packages; Xiao Zhan’s same style of easy eye massager Smart home gift packages including Philips electric toothbrushes; popular foodie packages from Internet celebrity brands such as Zhong Xuegao, Hollyland, and Yuanqi Forest; and fashion including HP Light and Shadow Wizard 6MAX, Switch game console, OPPO reno6 Tide play package.
The “Talk Show Graduation Meeting” is the best interpretation of the “empathy” for young people. Various super benefits and surprise gift packages are tangible consumption concessions to consumers.
At 618 in the evening, the “golden file” of Buy, Buy, and Buy broadcasts the “talk show” that young people are interested in. At the same time, 500 million red packets are issued so that young people don’t have to stay up late to chop their hands. In the final “decisive battle” period of 618, Suning.com also launched a supporting system of up to 24 interest-free, up to 1,200 yuan for the old-for-new subsidy, cross-stores over 200 minus 30 without capping, and 600 yuan exclusive red envelopes for Super members. Jin gives benefits to consumers.
Emotional marketing breaks through and opens up a new track for e-commerce promotion
If the “Talk Show Graduation Meeting” is a graduation performance of 618, then the “Head-Breaking Conference” of “Children’s Day” is the first shot of 618.
The two variety show live broadcasts echoed from the beginning to the end, one with the help of adults is also a baby, and the other with the topic of graduation job season. The program model breaks away from the narrow focus of e-commerce on “consumption pain points”, and then integrates the spiritual consumption of young people today. In terms of time and emotional resonance, Suning.com skillfully aroused the attention and discussion of young people, and successfully opened up a new track for e-commerce to promote “empathetic consumption”.
It is not difficult to see that Suning Tesco’s first “empathy consumption” put forward the focus of e-commerce promotion back to “people”. Secondly, Suning’s online and offline consumption scenes meet the needs of consumers for personalized consumption scenes.
The 618 promotion conference “graduated”, but it can provide consumers with decompression marketing activities, but it has narrowed the distance between consumers and the platform, and “empathetic consumption” has really left a big promotion for consumers to think and recall. “Breaking style.”Return to Sohu to see more
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