Jimmy Choo Taps Actress Sydney Sweeney for 2024 Summer Campaign
Luxury fashion brand Jimmy Choo has set its sights on well-known actress and producer Sydney Sweeney to headline its 2024 summer series of advertising campaigns. The theme of the campaign, titled “Road To Joy,” features Palm Springs as the backdrop, captured through the lens of photographer Oliver Hadlee Pearch.
Sweeney exudes confidence and vivaciousness in the campaign, embodying the brand’s spirit with her energetic and radiant smile. Creative Director of Jimmy Choo, Sandra Choi, praised Sweeney’s talent and self-empowerment, making her the perfect fit for this exciting project.
The summer campaign follows Sweeney on a journey into the California desert, showcasing the brand’s latest footwear and accessories. From western-style mules to retro high heels, Sweeney effortlessly flaunts the collection’s pieces against the vibrant California landscape.
The 2024 summer series draws inspiration from the sunny and colorful state of California, offering new silhouettes and refreshed designs that capture the effortless glamor and energy of Jimmy Choo’s muse. The collection includes a range of all-weather footwear and accessories, perfect for the adventurous spirit of summer.
In addition to Sweeney, global brand ambassador and Korean K-pop singer Mi Yeon also makes an appearance in the campaign, bringing a playful and confident spirit to the shoot. The collection’s new shoes and accessories perfectly complement Mi Yeon’s charm, showcasing the brand’s effortless and natural aesthetic.
Both Sweeney and Mi Yeon add their own flair to the Jimmy Choo summer campaign, embodying the brand’s spirit of optimism and adventure. With a focus on effortless glamor and energy, the 2024 collection offers a fresh take on iconic styles, perfect for a summer filled with unknown adventures and boundless expectations.