MILAN – “After the merger with FCA and the birth of Stellantis they came to ask me to sell Alfa Romeo, which for me is perhaps the most precious jewel among our 14 brands”, confessed Carlos Tavares at the presentation of the Milan, in the historic headquarters of the Milanese Automobile Club. It wasn’t a Chinese manufacturer, Tavares then explained, “while what happened was that a Chinese group was intending to buy a French brand from the Stellantis group”.
“I said no to both cases and I can assure you that we will not do like Volvo with Geely or MG with Saic and we will never sell to the Chinese but we will fight them on the market, without ever giving up a beat”.
For the Portuguese manager, the Alfa Milano is an “Italian car, conceived, designed and engineered in Italy, a country that remains strategic for a brand like Alfa, which boasts more than one hundred and ten years of history having been born in Milan in 1910”.
“The Milano is the first zero-emission Alfa Romeo, the first of our ambitious ten-year plan for Stellantis’ new course and also represents our return to the B-SUV segment with a true sports car, as well as a premium one” is a river in flood Jean -Philippe learned, CEO of the Alfa Romeo brand.
Jean-Philippeimpresa, CEO of Alfa Romeo
“We started three years ago in 2021 with discipline and we committed ourselves to bringing Alfa Romeo back to the top, we focused everything on design and quality to reach the highest levels” Imparto points out.
The French manager of Italian origins has the total support of Tavares who is a true car enthusiast “the Milano will be produced in Tychy in Poland, a very flexible factory and even if we don’t have precise sales objectives, the potential is there and we can support a demand of 50,000 to 70,000 units. Certainly in Northern Europe we are focusing more on electric, in Southern Europe on hybrid”.
Another important aspect is to ensure profits because only in this way will it be possible to invest in future projects “I need the Milan to be a success, without having to push on volumes because our strategy is linked only to orders, and then also renew the Stelvio and Giulia”. Learned dreams of a new Duetto but perhaps will have to divert to a model like the “coupé and open” Brera and is thinking for 2027, however “first we must demonstrate that we are solid and credible and not make mistakes, only in this way can we expand our range”.