Tencent Music Entertainment Group joins hands with League of Legends mobile game event to host music creation camp, the first song “BIG TIME” is officially launched
Recently, Tencent Music Entertainment Group (hereinafter referred to as TME) producer studio “Dawan+” joined hands with the League of Legends mobile game event to open a music creation camp event, gathering 12 songwriters and creating 9 original works in 3 days , Will be used in all aspects of the League of Legends mobile game event team approach, team BP, breaks and other links. As the first work of the creative camp, the League of Legends mobile game professional game warm-up song “BIG TIME” sung by Wang Yitai has been launched on QQ Music, Kugou Music, and Kuwo Music. Also released at the same time is the LOL mobile game global competition film. Together with hundreds of millions of players, they will experience the passion of music and e-sports, and jointly explore more possibilities for the deep integration of music and e-sports.
“BIG TIME” is not only the warm-up song for the League of Legends mobile game professional event, but also the first song for the League of Legends mobile game global event Dawn Cup. In the rhythm of reggae music, Wang Yitai uses youth passion and team spirit to integrate music and e-sports, expressing in a relaxed and cheerful style to convey the youthful tension and attitude of mobile game events, declaring to the world: this It’s BIG TIME that belongs to the professional mobile game event and belongs to all teams and players!
Supported by TME’s huge user base and platform big data, TME Producer Studio “Dawan+”, with high-quality music creation resources and strong self-control ability, innovatively adopted the songwriting creation camp model in this cooperation , To gather top Chinese music creators and producers, discuss the proposition and future of mobile game events, share the wonderful collision between e-sports and music, form complementary advantages through teamwork, stimulate creative potential, and try more, better and newer music Production gameplay, work together to create game music works that players love. In the future, TME will give full play to the advantages of content co-creation, tap the potential of e-sports music, and double the output of high-quality e-sports music that is highly scene-oriented, immersive and resonant.
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