Original title: The movie “Sniper” box office suppressed first and then raised
An exquisite opening ceremony of the Winter Olympics made Zhang Yimou’s name discussed by everyone again. With the support of the film’s reputation and netizens, Zhang Yimou’s “Sniper” scored a box office of 52.36 million yuan on February 5, setting a new single-day box office high after the film’s release. After 8 days of release, it achieved a box office of 327 million yuan, and the box office was suppressed first and then raised.
On the day of the release of “Sniper” on February 1st, the number of films scheduled was only 9.7%, and only 48.29 million yuan was collected at the box office that day, while the attendance rate was only 19.2%, ranking last among the 8 new Spring Festival films. However, the quality of “Sniper” has been affirmed by the audience. Starting from February 2, it set a new high in the box office and the number of films scheduled for four consecutive days. On February 8th, the number of films scheduled for “Sniper” has risen to 11%. According to the box office forecast of the ticketing platform, the final box office of the film will be about 540 million yuan.
This time, the box office of “Sniper” was able to “come back to life”. In addition to the excellent film quality, the support of netizens has also contributed greatly. Especially after the opening ceremony of the Beijing Winter Olympics, the audience praised Zhang Yimou’s level of directing, and they spontaneously “made up tickets” for “Sniper”, which finally made “Sniper”, an excellent work, more and more noticed by the audience. (Wang Jinyue)