The Mid-Autumn Festival movie market is cold and the National Day stalls are ready to go
2021-09-23 16:17:54Source: Xi’an News Network
Image courtesy of “Changjin Lake” poster
Xi’an News Network News If the three-day Mid-Autumn Festival is an “appetizer”, then the National Day holiday that follows is the “big meal” that fans are looking forward to. In the past Mid-Autumn Festival period, the movie market was cold again. According to the real-time box office of Maoyan Professional Edition, as of 21:30 on September 21, the total box office was 490 million yuan. Although 12 films were selected for the Mid-Autumn Festival, the audience’s enthusiasm for watching movies is still not high. The highest grossing “Peak Boom” also only had a box office of 212 million yuan, and none of the other films had a box office of more than 100 million yuan. Perhaps more viewers are looking forward to the upcoming National Day holiday, when 13 films will be released, and industry insiders predict that the box office will exceed 4 billion yuan.
The Mid-Autumn Festival has no shortage of word-of-mouth works
It is reported that 12 films on the Mid-Autumn Festival, such as “The Peak” and “Everything About My Mother” have received more attention. Among them, “Peak Boom” has secured the top spot in the box office rankings with its good reputation. Since its release, it has steadily contributed more than 40% of the box office of the day. As a main theme film reflecting the past of China’s railway construction and railway soldiers, the narrative is closely related to the theme. The leading acting skills of Huang Zhizhong, Zhu Yilong, Chen Shu, and Jiao Junyan are all online, making the family and the country good and the love for the children in the thrilling natural disasters. long. As of 21:30 on September 21, the box office of “Peak Boom” reached 212 million yuan.
The movie “All About My Mom” with the main family card is the word-of-mouth work of this period. The film is starring Xu Fan and Zhang Jingyi. The design of the entire event is entered from the subjective perspective of the daughter, so that young audiences who are the main group of movie watching can more empathize and experience the emotions of the characters, the sacrifices and choices made by the mother for the family, and the women The discussion and reflection on its own value also provides space for further sublimation of the theme of the film beyond maternal love. “Good Cry” is almost a recognized evaluation of this film. However, although the film is well received, it does not seem to be popular. The box office is only more than 70 million. This is just like “Hello, Li Huanying”, which is a popular family love film during the Spring Festival. Difference.
Many “seed” films point to the National Day schedule
There are many reasons for the cold in the Mid-Autumn Festival. Of course, the important reason is that many films are ready to be released, waiting for the golden time of National Day. After all, a truly powerful blockbuster must target the “soldier battleground” second only to the Spring Festival in the year.
The upcoming National Day archives can be described as “getting together”. There are already more than a dozen films that have been finalized, with various types and fierce competition. Many of these films have been promoted at the “Greater Bay Area Film Concert” held on the night of the Mid-Autumn Festival, including “Changjin Lake”, “My Fathers and Me” and other films. In fact, after the Dragon Boat Festival, the summer vacation, and the Mid-Autumn Festival, the National Day Festival will be the last time that the domestic film market is expected to produce explosives this year. The industry expects high expectations for this schedule. For the audience, having a good movie to watch is a good thing.
“Changjin Lake”, which was removed from the summer archive, has been the biggest investment in Chinese film history and has already attracted many audiences. The film is worthy of a “explosion” whether it is from the theme content, the main creative team, the star lineup or the production scale. “My Father and Me” is a heavy opponent competing with “Changjin Lake” on the same stage. The film is the third part of the “National Day Trilogy” following “My Motherland and Me” in 2019 and “My Hometown and Me” in 2020. It has four directors, Wu Jing, Zhang Ziyi, Xu Zheng, and Shen Teng. It is Zhang Ziyi’s first directing tube, which is very exciting. In addition, the National Day file also includes the youth film “Ten Years of Warmth” and “Five Possessing Boys” which was rescheduled from the summer file. These two films are aimed at young audiences. One is adapted from a popular online novel. This is a remake of a Japanese movie of word-of-mouth. A batch of cartoons and children’s films such as “Pipiru and Luxisi: The Canned Man”, “Explore the Cat Mermaid Princess”, “Save Donuts: Time and Space Rescue” and other cartoons and children’s films are vying for the market share of the parent-child family carnival, and the long vacation brings the baby Watching movies is also a kind of “just demand”, which is also the reason why the box office of cartoons has remained relatively stable in this summer file.
All-media reporter Zhang Jing of Xi’an Press
.