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After months of rumors, confirmation arrived today: saving Trussardi, which in March 2023 started the negotiated settlement procedure at the Court of Milan following a period of strong crisis, is the Miroglio Group, a company from Alba which, born as a player in the textile segment, today it operates in womenswear and retail with the brands Elena Mirò, Motivi, Oltre and Fiorella Rubino among others.
Trussardi, a family story of successes and tragedies
Trussardi – until today in the orbit of the Quattro R fund, which had acquired the majority from Tomaso Trussardi in 2019 – will become part of the Miroglio Group as an independent brand maintaining its headquarters in the city of Milan, where the Palazzo Trussardi in Piazza della Scala 5, however, remains the property of the family. The Miroglio group also takes over a network of 15 sales points in Italy, the historical archive and licensing rights of the brand in various sectors (from home to perfumes) to develop it in Italy and abroad with particular focus on Eastern Europe and the Middle East .
Miroglio’s objective, overall, is to enhance the Trussardi brand, founded in 1911 but brought to international success by Nicola Trussardi, stylist and entrepreneur, who tragically passed away in 1999 in a car accident. «We are proud to announce the acquisition of Trussardi, a fundamental step in our growth and portfolio diversification strategy. Trussardi, with its unique heritage and strong appeal in the premium segment, represents an icon of Italian heritage – comments Alberto Racca, CEO of the Miroglio Group –. We intend to enhance the combination of elegance and versatility that has always distinguished Trussardi in all its expressions, with an eye towards the lifestyle and values of the contemporary customer. Furthermore, the acquisition allows us to strategically expand the presence of our Group in the men’s and leather goods sectors, enriching and diversifying our portfolio.”