The new drama “God of Wealth” is soaring. Happy twist leads the domestic troupe market-Professional Market-Market Information Network

The new drama “God of Wealth Is Arriving” starts soaring, Happy Twist leads the domestic troupe market

Market Information Network 2021-11-15 16:45:03 Source: Xinhua Net Comment:

Double Eleven is currently one of the most concentrated shopping festivals in China with the greatest discounts. It not only drives online consumption, but also has a certain side influence on the domestic performance market. On the same day, the domestic first-line comedy troupe, Happy Twist, performed the new play “God of Fortune”. And the first performance of the repertoire is the first-class cast of happy twists, and the live response is very exciting and exciting.

The double harvest of art and value, happy twist is more than humor this time

The premiere of “The God of Wealth” brought together actors familiar to the audience in Happy Twist. The strong lineup includes Liang Bin, Li Minglei, Zhao Qingyi and Huang Chaoyang, Deng Meihao, Zhou Peijian, etc. The audience can feel the greatest sincerity of Happy Twist this time. On the day of the performance, the “Heavenly Workplace” story performed by “The God of Fortune” has won unanimous praise from the audience. The repertoire has concentrated jokes and high-level laughs, showing the high-quality aesthetic experience of the creative team.

Compared with the traditional comedy, this new drama uses the humorous “Heavenly Court” as the main background of the story, and the core of internalization shows the modern concept of contemporary workplace and interpersonal communication. Full of witty and ironic black humor. The content is profound, and at the same time it has a certain irony and connotation of the current situation. It is an overhead work with a modern core, and it is also a rare masterpiece.

Such an effect is naturally inseparable from the team’s intensive cultivation in the early stage. Before the official premiere in the offline theater, Happy Twist conducted a script test for the new play “God of Fortune”, and invited some audiences to conduct an advanced audition after the full rehearsal. The main creative team responded positively to the problems that appeared during the audition and the audience’s opinions and suggestions, and made improvements and advancements to the problems that occurred during the audition, which fully improved the presentation and script effects of “The God of Fortune”, and finally realized it. The dual promotion of artistry and value.

Defining new needs, happy twists and then taking the leading mission, writing about the post-00 performance market

Generation Z is the hottest concept of consumer groups in recent years. Whether it is the Internet or offline niche circles, the post-00s consumer market has become a new direction in all major fields. The younger performance market LIVEHOUSE, music festivals, comic exhibitions, etc. have also become the main force in the offline performance market. Compared with these emerging performance models, the offline performances of theater troupes are relatively traditional, and they are not very attractive to young people. The Happy Twist team has always been committed to catching the young people of the z generation and opening up a new track of troupe comedy.

The current sluggish offline performance market is not only the performance party and performance team, but it is also a long-term torture and pain for the audience. The successful premiere of “The God of Fortune” is also a good news for the entire market.

Take “The God of Wealth” as an example, Happy Twist embeds the workplace in a humorous shell, as close as possible to the topic that currently resonates with young domestic professionals. On the night of the premiere, it is not difficult to find that the audience at the scene is dominated by young urban white-collar workers, and the core of the repertoire is closely related to their daily lives, which directly drove the emotions of the audience and deepened the audience’s sense of substitution. Not only does it relieve the pressure of the audience during the off-hours, but also subconsciously transfers the thoughts about the workplace, communication and life to the live audience.

Innovate and improve the content, and shift the core of the story to the more resonant content of the young generation Z. The success of the premiere of “The God of Wealth” shows that Happy Twist’s current efforts are correct. Since this year, Happy Twist has been committed to transforming the theme content of the repertoire, and this may become one of the future creations of Happy Twist. New Direction. At the same time, Happy Twist is also innovating in the form of performance, constantly trying and tapping the stage potential.

Layout the comedy market, a new model for the new year to help happy twists break through adversity

In the middle of 2021, Happy Twist, as a domestic first-line theater company, is always seeking the development of content and form. Happy Twist always keeps in mind that content is the core of the king. The creative team has always insisted on developing and exploring new repertoires and story cores. We hope that every year of Happy Twist can bring the audience a novel experience and comedy enjoyment.

At present, Happy Twice is focusing on the development of new dramas like “The God of Fortune” and the transformation of classics such as “Crazy Barbershop”. At the same time, new dramas and classic dramas are written, while maintaining the fans of the old audience, it also attracts new audiences to the offline market in terms of content. Resonate with tradition and modernity in comedy and break through the conventions of drama. Taking “The God of Wealth” as an example, the core creative team of Happy Twice actively integrates with the hot spots, introducing a large number of fresh language materials and Internet hot stalks, such as “Weibo Hot Search”, “Public Opinion C”, and “KPI Decline” in recent years. New concepts such as “Official Seal”, “Shaking People”, and “Anxiety” are adapted from hot events on the Internet, which narrows the distance between the audience and the drama, and upgrades the jokes and fruits of the show, which can trigger a lot of jokes at the same time. The audience’s resonance ended with the feeling of “scumbag”, which fully released the emotional anxiety and workplace anxiety of urbanites, drove the audience’s emotions, set off the atmosphere of the scene, and made “The God of Fortune Driven” the first time to be expected.

2021 is a year for Happy Twist to try and save. Happy Twist continues to find ways to break through the current offline performance market, achieve overall innovation, and lead the old market. At the same time, it is not difficult to imagine that it will be happy in the future market. Twice will still give play to their leading position and continue to lead the development of the entire troupe market in the new era. It is reported that “The God of Wealth” will go to more cities for tour in the follow-up time, bringing more joyful experience to more audiences.

Editor in charge: Liu Jiaming