ROMA – The car you want, when you want, for the time you want. It is the new idea of mobility studied by Alberto Cassone’s Hurry that continues its tradition as a company promoting innovative products in the automotive sector: first the portal for long-term rental for individuals; then the first ready-to-share product (remember the advertising campaign played on the couple swap?) and now practically a “Netflix” of the car. “In such a complex moment in which private individuals, as well as VAT numbers or small and medium-sized companies, are trying to restart, we have decided to get involved and offer a completely new service compared to those on the market today” – he explains Alberto Cassone, CEO of Hurry! – and to do so we have listened carefully to the real needs of people and companies, offering them answers based on ease of access and the removal of barriers. Investing in alternative formulas, betting on the transition from car ownership and mobility as a service is part of our history. We have always been obsessed with wanting to present the true product of the future and lead change rather than undergo it “.
With the new Popmove portal, Alberto Cassone aims to rewrite the rental rules in the name of total flexibility. The idea is to allow the customer to rent a car and be free at no additional cost to leave it when he wants. But not only.
The real novelty is the “Netflix” formula: Popmove provides the possibility to cancel the rental when you want, without penalties or to change the car at any time, within a few hours, based on changed family needs, work needs , or simply for the desire to try a different car. The package includes the traditional long-term rental services: therefore maintenance, roadside assistance, all charges and administrative procedures such as road tax and insurance. The customer can choose, even for maintenance and tire changes, to rely on the pick-up and drop-off service, thus avoiding having to physically go to the workshop.
Popmove’s economic proposal is also innovative: it will be the first rental with a decreasing installment, an installment that decreases month after month, so the more the customer keeps the car, the less the pay, with the possibility of reaching the fourth year at a reduction of 45%. Without advances or maxi final installments. A home delivery service is also provided: in 72 hours after the ratification of the contract the car will be delivered to the customer’s home.
It will be a “democratic” product at everyone’s door: “Yes – says Cassone – we no longer want to have limits dictated by job insecurity when renting a car. Our will is to make our product accessible to everyone, with no more barriers than permanent income “. A credit card is enough to access the products of the new Popmove portal. There is no scoring, so it is not necessary to produce income documentation, pay slips, guarantees, lengthy procedures and approval processes. With Popmove in Italy for the first time it will be possible to sign up for a subscription with Bitcoin.
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