ROME – Toyota focuses decisively on electric vehicles and relaunches its investments in the sector. The Japanese company, as just announced by the CEO of the brand, Akio Toyoda, plans to sell 3.5 million electric vehicles per year starting from 2030 and to launch by that date thirty new electric models in a range that includes sports cars and commercial vehicles. An important announcement as we are in front of almost doubling the previous target for the electric of the Japanese car giant which until now was aiming at annual sales of two million electric and fuel cell vehicles by 2030. In addition, Lexus, the Group’s luxury brand , will become fully electric by 2030 in markets in Europe, North America and China, and around the world by 2035. Toyota’s investment in batteries over the current decade will also increase to 2,000 billion yen (15.6 billion euros). at the current rate), added the CEO, with an increase of 33% compared to the amount announced last September (1.5 trillion yen). In addition, in manufacturing plants, the house aims to achieve carbon neutrality by 2035, continuously making constant improvements towards reducing energy use and expanding the use of innovative manufacturing engineering technologies.
“We at Toyota want to be a company that contributes to the global environment, seeks to bring happiness to people, acts and stays close to its customers – underlined Akio Toyoda – To sum up, we want to become a company that produces happiness for all, for both individuals and society. We want to pass on an ever better future to today’s children and to those who will come after them. We want the future to be brighter and brighter. I believe the future is something to be created by all of us together The Japanese automotive industry is home to our 5.5 million colleagues who have supported Japanese manufacturing and mobility. And we have many other colleagues around the world. If we all act with unity of purpose and with will and passion, we will be able to leave behind us many smiling faces and a beautiful Earth for the next generation ”. Unlike many other automakers, Toyota, once again world number one in the sector in 2020, wanted to take all the time necessary before making a decisive move to fully electric vehicles. In fact, the Japanese company has focused its efforts on hybrid vehicles (Prius in primis) and exploring the path of hydrogen-based technologies (Mirai), while this year the Group has increased its investments in electricity to 100% and provides for a total commitment of approximately 64 billion euros. A figure much higher than what was estimated by competitors such as, for example, the Volkswagen group which said it wanted to invest 52 billion euros in electricity, followed by Nissan with 17.7 billion dollars. (Maurilio Rigo)
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