The 2024 Spring Festival Films Garner Over 10 Billion at the Box Office
After successfully navigating the recovery stage, the film market is poised to display new vitality at the start of 2024. The total box office revenue of the four highly-anticipated 2024 Spring Festival films, namely “Hot”, “Flying Life 2”, “Article 20”, and “Bear Infested: Reverse Time and Space”, has already exceeded an impressive 10 billion as of February 25.
One of the key drivers behind the success of these films has been the wide-reaching platform of Douyin, which has allowed quality content to reach a vast audience. The Spring Festival movies have garnered over 50.16 billion exposures on Douyin, with a staggering 2.1164 million videos related to the films posted on the platform. Additionally, the movies have generated 1,079 hot spots and over 2.332 billion related searches on Douyin.
During the Spring Festival period, there were 120 videos with over a million likes on official TikTok, highlighting the strong engagement levels of audiences. Viewers have shown a preference for content that effectively conveys the characters’ charm and emotional depth, aligning with the themes of the movies themselves.
For instance, the official TikTok account of “Hot and Spicy” has released a series of short videos that delve into the character arcs within the film. By focusing on details such as character transformations and emotional impacts, the videos have resonated with audiences, with Guan Dou receiving over 20 million likes on the film’s release day.
“Bear Infested: Reversing Time and Space” has successfully engaged millions of fans through creative interactions, while “Article 20” has sparked discussions with experts in the legal field, demonstrating the power of relevant content to drive audience engagement.
The success of “Flying Life 2” is attributed to its integration of topical phrases from the film, such as “There is no sea in Bayinbuluke, only love”, into challenges that have captured user interest. The film’s clever use of these phrases has generated significant buzz on social media platforms.
Moreover, Douyin users have embraced the new “Want to Watch” feature, with over 759,000 individuals indicating their interest in viewing movies during the Spring Festival. User feedback on Douyin has highlighted the blend of fiction and reality in films like “Infested Bears”, showcasing the importance of genuine and relatable content.
Overall, the success of the 2024 Spring Festival films underscores the value of authentic storytelling, audience engagement, and sincere communication with users. By focusing on these core principles, filmmakers can effectively promote their movies and connect with audiences on a deeper level.