Van Cleef & Arpels to Showcase “Spring Garden” in 18 Cities Simultaneously
The iconic Maison Van Cleef & Arpels is set to bring the charm of spring to 18 cities simultaneously with their “Spring Garden” display starting on the spring equinox on March 20th. The exquisite products from the Maison will be paired with lush flowers to create a magical atmosphere celebrating the arrival of spring.
The Spring Garden experience will be artistically interpreted by the Maison in collaboration with Alexandre Benjamin Navet, a talented designer known for his vibrant and lively brushwork. The limited-time experience will showcase a poetic ode to nature through colorful and lively designs, inviting visitors to immerse themselves in the beauty of spring.
In addition to the artistic displays, the “Spring Garden” experience will also feature museum collections from Van Cleef & Arpels, highlighting the Maison’s deep connection to the world of animals and plants. Visitors will have the opportunity to see stylized designs from the 1990s, including the Camélia jewelry sets and Jeannot brooches, which showcase the Maison’s commitment to timeless beauty and craftsmanship.
One of the standout collections at the “Spring Garden” display is the Frivole series, which has been a staple of Van Cleef & Arpels since 2003. The series features timeless floral designs that capture the essence of spring, with new additions this year including a white gold 7-flower bracelet and an 8-flower ring.
The “Spring Garden” display will kick off in Fuzhou Vientiane City on March 20th before traveling to Ningbo Hankyu and Zhengzhou David City, giving visitors across 18 cities the opportunity to experience the beauty and magic of spring with Van Cleef & Arpels.