From the research and production of technical fabrics for workwear and footwear to an everyday men’s and women’s collection. Simple and easy to wear garments, but the result of two decades of research on fabrics. This is the path of Manifattura Primatex srl, a company from Prato, from which the Virus Power brand was born. From the use of over 20 years of experience in the field of safety, we have moved on to the motorcycling sector and then to the fashion one. In fact, at the end of June, the garments for the “urban” collection, jackets and trousers as well as divisible suits for both men and women will be ready.
To tell it is Christian Priami, owner of Virus Power. “Our production is zero kilometer – he says -, we produce from the yarn to the finished fabric in the company in Prato, even the tailor-made garments and those for the pilots are made in the company”.
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“The Virus Power suits represent a true technological innovation, certified in triple A according to the FprEN 17092: 2019 regulation, reaching levels of safety never before reached by similar garments” he explains. The high-tech “Multiprotective” textile fibers guarantee breathability and lightness: the suits are water-repellent, machine washable and fully printable and therefore customizable.
But Priami wanted to expand production and move to everyday casual clothing, which will be distributed all over the world, from Brazil to the United States, from Germany to France and the United Kingdom to the United Arab Emirates. Purchases can also be made online on the website.
A collection that will be expanded in the future to meet the demands of the reference market.