The “theatreized” rehearsal mode of the video platform means that the vertical classification of the types of dramas on the video platform has become more and more detailed and extreme.
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Today, did you go to the “theatre” to chase the drama?
When it comes to popular dramas that everyone is chasing, “theatre” on major platforms has become an inescapable concept. IQiyi’s “Lianlian Theater” successively released “Moonlight Variations” and “The Day That Became You”; Mango TV’s “Monsoon Theater” successively broadcasts “The Wolf Hunter” and “The True Detective of Lies”; Youku’s ” “Hong Kong Theater” is broadcasting “Criminal Investigation Diary”, and the previous “Spoof Theater” has “Qingluo” and “I accidentally picked up love”…
Since there were all kinds of “theaters”, in addition to the genre and title, the audience will unconsciously say a few more words in the description of the series: “I am chasing the XX play of the XX theater.” At present, the explosion of one or two dramas in a certain “theatre” may bring the audience’s interest and expectation in other dramas of the “theatre”.
Just like a successful shopping, it is very easy to get all the information related to the product “plus”. When you describe your shopping income to others, you must not only talk about the brand, but also emphasize which shopping mall and business district you started in-as if the large field and the outside atmosphere are also the invisible factors that determine the high quality of the product. Component part.
The “theatreized” rehearsal mode of the video platform means that the vertical classification of the types of dramas on the video platform has become more and more detailed and extreme. Moreover, those “types” that truly achieve the ultimate are expected to become a brand with strong internal vitality. The merchandise has not yet been put on the shelves, and the beautiful shelves are already crowded with enthusiastic customers.
For today’s audience, what is the charm of going to the “theatre” to chase drama?
“Theater” is the welfare of people who have a preference for a certain type of drama.
In the past, when discussing an amazing work on some social platforms, some netizens who were still interested in others would ask: “Are there other works of the same type?” “Can you recommend a series of similar styles?” Happiness is right. Repetitive desire. We need a list of the “spiritual works” that pierce our souls, hoping to catch all works with similar styles and ideas. Undoubtedly, the “theatre” rehearsal mode, which focuses on specific attributes, is a feast of bliss for drama fans.
It is self-evident that the audience’s stickiness is high for a “theater” with precise target positioning. Since 2013, the video website has started cooperation with TVB, ViuTV and other companies. Previously, it was copyright procurement, and then it started the co-production mode of customized dramas. Therefore, there are some Hong Kong drama enthusiasts who “grow up watching TVB”, they think that the various “cuisines” provided by “Hong Kong Theater”, with their familiar and favorite “recipes”, are a continuation of childhood memories.
Last year, because of the two high-profile suspense dramas “The Hidden Corner” and “The Silent Truth”, the “Mist Theater” became a hit. As soon as I opened this “theatre” drama, a suspenseful background sounded, and a bunch of strange gray fog scattered, revealing a human face-like Rubik’s cube with a “question mark” above the head, and then a “reversed” face appeared. The words “Theater of the Mist” on the question mark icon.
Suspense-themed film and television dramas have always been hearty “intracranial carnivals”, but the number is relatively small. The “Mist Theater” focused on showing suspense dramas, and for a while became a “food hoarding” warehouse for fans of the subject. In addition to these two dramas, the “theatre” also launched “Extreme Witness”, “Do Not Escape” and “Ten Day Game”.
Few episodes and fast pace are another highlight of the current “theatre”.
Previously, some themes or scripts were not suitable for long drama series, and were criticized by many people for “injecting water” and “procrastinating”. For some dramas and long dramas with a weak sense of logic, it is difficult for us to have patience. In order not to waste time, we can’t wait to choose “2x speed + jump to watch the main story.”
At present, some “theaters” focus on fast-paced short dramas, and the total volume does not exceed 20 episodes, just like the short series broadcast in the United Kingdom and the United States. If you wait for “Fattening” to focus on it, you can finish it in two or three days, which has won the favor of many audiences.
In addition, for the platform, drama series creators and the market as a whole, “theatre” is also a “touchstone” for demanding standards in the face of audiences who are increasingly “critical” in pursuit of the quality of dramas. How much the audience pays attention to the “theatreized” rehearsal model, how strong they call for quality drama works.
To promote the works in the “Theatre” series seems to be more labor-saving than the marketing of scattered episodes, but it is actually under huge potential pressure. “Theater” is not a big market that welcomes all vendors at will. As time goes by, the accumulation of competition in the film and television market has intensified. In fact, each work and the overall brand of “theatre” have a relationship with each other. If the follow-up is weak and slack, and the drama appears to be shoddy, then the “theatre” will also be packaged by the audience and thrown into the “cold palace”, completely losing the trust of the market.
Today, audiences who choose to go to the “theatre” to chase dramas have given more opportunities for good works, but they have also raised the average level of the “group of works”. The improvement of the overall level should be the future pursued by drama creators and the entire industry.
【Editor in charge: Xu Ziming】