Author: Liu Shasha
With the holidays of universities, middle schools and elementary schools and the arrival of summer vacation, the Chinese film market has officially entered the summer vacation. This year is the 100th anniversary of the founding of the Communist Party of China, and the main melody film is the focus of everyone’s attention. In July, in addition to the two films “1921” and “Revolutionary” that have been released, the themes of “Red Ship” and “Sniper” will also be released one after another. In the next two months, can the main melody movie break the box office record? In addition to the main theme blockbuster, what other movies are worth looking forward to in this summer file?
“Red Ship” will be released on July 9.
“Chinese Doctor” will be released on July 9.
The cartoon “City of Figurines” will be released on July 9.
From the main theme to the mainstream commercial blockbuster
According to incomplete statistics, there are currently more than 40 films scheduled for summer vacation, and about 10 films will be scheduled for July or August, but no specific date has been determined. This summer holiday coincides with the 100th anniversary of the founding of the party. From July, the market will be controlled by the main theme.
In 2019, in the atmosphere of the 70th anniversary of the founding of the People’s Republic of China, the audience’s demand for the main theme movies was also increasing. That year, “My Motherland and Me”, “Chinese Captain”, “Emergency Rescue”, and “Heroes of Fire” appeared. The main theme film of the new era together helped the annual box office break 64 billion yuan. In 2020, under the black swan of the epidemic, under the leadership of the main theme lineup of “Eight Hundred” and “King Kong River”, the Chinese film market has become the world‘s largest ticket warehouse.
2021 coincides with the opportunity of the party’s centuries, the main theme movies usher in a new round of movie watching boom, and the summer film market should achieve higher growth. Judging from the box office and film schedule, the current hits of “1921” and “Revolutionary” brought together actors such as Huang Xuan, Ni Ni, Wang Junkai, Liu Haoran, Zhang Songwen, Li Yifeng, and Tong Liya, and their box office results were gratifying.
Nowadays, the main melody film pursues innovation, whether it is the star lineup, the director team, and the post-production, they are very popular with young audiences. The following “Chinese Doctor”, “Red Ship”, and “Sniper” are very exciting. “Young audiences now prefer to call the main theme a mainstream commercial blockbuster, and become the biggest fan of the main theme movie.” In the opinion of director Yin Li, the main theme film of the new era needs to contain deep thoughts, exquisite art, and excellent production, so that the main theme film should take into account the artistry. , Industrial, technological, and commercial. “1921” producer and director Huang Jianxin said that with the increase of historical data and the development of art forms, I believe that everyone in this type of film will be infinitely rich. In the future, everyone will see more and more novel and closer to the context of youth The excellent theme of the works.
Animated movies urgently need original IP to be injected into the water
According to the statistics of “Making Movies Together”, as of now, there have been nearly 20 animated films scheduled for summer vacation this year, including 15 domestically produced films including “City of Figurines” and “Jigong: Falling into the World“. Four imported films including “Bed Rabbit 2: Escape Project” and “Hello World“, and a co-production film of “Drink Superman”. In such a timetable environment, although the competition is fierce, it is easy to produce box office explosions. Who can make a blockbuster this year?
In recent years, domestic animation films such as “Nezha’s Devil Child”, “Big Fish and Begonia”, “White Snake: Origin”, and “The Return of the Great Sage” have injected a boost into the Chinese animation film market. However, in recent years, the situation of the animated movie “Fairy Inside Volume” has also attracted worries.
According to the announcement issued by the National Film Bureau, there are 878 domestic animated films on record from 2015 to 2020, of which at least 119 are about the stories of classic Chinese mythological characters. In these ancient Chinese mythological IPs, the characters selected by everyone are also very conservative and concentrated. It is nothing more than a few images that have been active on the big screen and small screen, including 24 Monkey Kings and 11 Nezha clubs are about to be in the movie box office market. On the “fighting method”.
It is worth mentioning that if domestic animation films in the next 20 years are still stuck on the homogeneous development of ancient Chinese mythical IP, not only will the sustainable development of the entire Chinese animation film industry be problematic, it is hard to say that it will compete with North American and Japanese animation. Existing fans are tired of seeing “new bottles of old wine”, and they will inevitably divert their attention. Obviously, the development of domestic animated films is falling into a dilemma of “grabbing the old”, and it is urgent to inject original IP into living water. (Liu Shasha)
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责编：刘冰雅 ]
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