At the end of this summer, Yue Xianhuo joined forces with “Ideal City” to land on Dragon TV, CCTV Batu and iQiyi, injecting vitality and positive power into many people who are lost or running around in their “dreams”.
As an in-depth workplace drama, Zhao Xiankun, the chairman of Yinghai Group, played by Yu Hewei, said at the shareholders meeting in this drama: “We have always made money with Yinghai. I believe that we will continue to make money in the future. , But besides, what should we have? Responsibility, social responsibility, we can’t just think about making money by ourselves, we have to look back and see if our employees have kept up, won the sea, won the sea The victory of one person or the victory of a group of people is not called win the sea, the victory of all people is called win the sea.”
——”What we want is the victory of everyone!” Such a voice seems to be in the pulse of the times, and it leapt into our field of vision along with “common prosperity”.
Zhigu Trend wrote in “Behind the Great Earthquake in the Entertainment Industry, a Protracted Economic War is Started!”: China has already begun the strategic turn of “common prosperity”. Taking “common prosperity” as the starting point and end point of the work further shows that the logic of the policy has changed.
“Common Prosperity” has been reflected in the press conference of the Information Office of the State Council in March this year. Hu Zucai, a member of the Party Group and Deputy Director of the National Development and Reform Commission, said: In 2035, the long-term goal of “the common prosperity of all people to achieve more obvious substantive progress”, “this is the first time that our party’s plenary session put forward this.”
In this way, the development strategy of Yinghai Group in “Ideal City” coincides with the future development policy, and they are all aimed at making more people wealthy! In fact, “Ideal City” is the epitome of the current society, we The “common prosperity” that we yearn for is that every young person in society who is struggling can have ideals and hope in life. When they stride forward on the path of ideals, they can drive the whole society to a brighter future. future. In “Ideal City”, sharp-eyed audiences can always find Yue alive on Maria’s desk, in the refrigerator at Su Xiao’s house, or in the dining hall of Yinghai Group. As the only designated dairy product brand of “Ideal City”, Yuexian has appeared in all corners of “Ideal City”, warming every busy and hardworking person in the workplace, and accompany them step by step towards their ideals. As a national dairy company brand, Yuexianhuo provides company and encouragement for contemporary young people with better nutrition, which is the duty of the times.
Adhering to the original intention of “letting people drink good milk”, as a high-end fresh milk product, Yuexianhuo is gradually taking on the “better” social responsibility while realizing product value.
In terms of product value-companies and brands are responsible to consumers, they must adhere to higher standards! Yuexian live in exclusive exclusive pastures, choose the global GAP certified Australian purebred Holstein dairy cows, so that the total number of colonies in the milk source The main indicators of raw milk such as somatic cells and milk protein are superior to European and American standards. The innovative INF0.09 second ultra-instant sterilization technology retains more active protein in the milk, supplements consumers with fresh nutrition, and allows the shelf life to exceed 19 days. All these efforts are aimed at providing consumers with safer, more nutritious and more convenient products and services.
At the level of emotional value-companies and brands need to have in-depth dialogues with young people struggling in the city to establish emotional resonance. Yuexianhuo positions itself as a “nutrition partner fighting side by side with the new generation of young people”. Some people say that the new generation of young people has no ideals. But Yue Xianhuo doesn’t think so. Every young man who laughs at himself lying flat is just because he has ideals in his heart that he will struggle and be confused in real life. And as long as they help them strengthen their original intentions and regain their ideals, they will be the most determined fighters, running towards the light all the way.
Based on this, during the hot airing of “Ideal City”, the topic of #make ideals, fresh and lively shine! # continues to ferment on the Internet. Provoked a wide range of discussions. Outside of the play, Yue Xianhuo cooperated in-depth with media such as Ten O’clock Reading, Beijing Youth Ryoko Interview, and launched exclusive interviews with characters in “Ideal Life”, which was recognized by authoritative media such as CCTV.
Perhaps, the ideals of everyone in reality will not be fully realized, but the pursuit of ideals by everyone and organizations running on the path of ideals will collectively converge into the dream of the great Chinese nation. Only when one by one Su Xiao, Xia Ming, Zhao Xiankun, Hongmei, Maria, etc. can run towards their shining ideals; when national brands such as Geely, Huawei, and Yuexianhuo develop and grow at the same frequency as the great rejuvenation of the Chinese nation Only then can we achieve the common progress of the entire society and set foot in the “ideal city” that belongs to everyone! Every small step you take towards your ideal will eventually converge into a big step for national development and “common prosperity”!
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