Organic purchases have a big handicap, they cost too much, often you get to spend even double compared to a traditional purchase, for example, in a discount store. Sure – they say – if you want quality you pay for it. But, while this made some sense a few ago when organic was rare and therefore with high costs for production, distribution and marketing, the same cannot be said today: in addition to specific supermarkets, even officially non-organic ones always have departments with these products . And the prices are always higher, despite the fact that production, distribution and trade are no longer niches.
Not only that, but if a few years ago the consumers of organic products were a niche, today it is no longer the case, and the large numbers of large-scale consumption also concern these products.
But if these foods continue to cost much more than non-organic ones (which often have organoleptic qualities that rival organic ones), it is no wonder that the organic market niche, after an attempt to no longer be a niche, it tends to go back to that.
Producers, distributors and traders should understand that organic must not be an exception but an ordinary one that must increasingly supplant what is not organic today, and to do so if prices continue to be high, this will never happen.
It is a question of choosing, as consumers who buy organic products with economic sacrifices do, whether to produce and earn by doing good for the health and taste of consumers or just for one’s wallet. And it’s not just a question of incentives for this type of production, as the usual statists will think, but essentially of the will of producers and traders.
Here the video on Aduc’s YouTube channel
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