Home » ‘Become an influencer of yourself’, the new Lilt – Healthcare campaign

‘Become an influencer of yourself’, the new Lilt – Healthcare campaign

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‘Become an influencer of yourself’, the new Lilt – Healthcare campaign

Become an influencer of yourself’: this is the claim of the awareness campaign presented to the Ministry of Health, by the Italian League for the fight against tumors, and carried out on the occasion of the National Cancer Prevention Week (16-24 March), whose objective is to spread the culture of prevention as a way of life. This year’s theme aims to emphasize the importance of the responsibility of each of us in daily choices.

“Nutrition is responsible for about a third of cancer cases, hence the need to also spread the culture of prevention as a way of life”, states the president of Lilt Francesco Schittulli. “If we think that adopting a careful and conscious lifestyle, characterized by a balanced diet, inspired by the Mediterranean Diet, and regular physical activity would help reduce the probability of developing oncological pathologies by 40%, we can easily realize I take into account how crucial our individual choices are for our well-being”, explained Schittulli – promoting health education and strengthening the culture of prevention are among the main missions of Lilt”.

Also present at the launch of the campaign were the Minister of Health Orazio Schillaci, the Minister of Agriculture Francesco Lollobrigida and the Unaprol president, David Granieri.

During the National Oncology Prevention Week it will be possible to make a reservation on the toll-free number SOS LILT 800 998877check-ups at prevention clinics, accompanied by the distribution of informative-scientific brochures relating to correct nutrition.

Also for this edition, Italian extra virgin olive oil is confirmed as the symbol of the campaign and, thanks to the collaboration with Unaprol (Italian Olive Consortium), bottles of quality EVO oil supplied by the Consorzio Unico (Union of Olive Cooperatives) will be distributed. This nutraceutical food is a true ally of health because, thanks to its numerous nutritional properties, it plays a precious role in the prevention of cardiovascular, gastrointestinal, neurological and tumor diseases.

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During the conference, the first edition of the Prevention Festival was also presented, which will take place from 21 to 23 March in Milan Brera. Three days of meetings, workshops, tastings, testimonials and free visits to learn about correct lifestyles and reduce the risk of getting cancer.

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