ENHANCE prevention in the fight against breast cancer, drawing attention to the importance of correct lifestyles and screening at the most appropriate moments in a woman’s life. It is with this intention that the new collaboration of Roche Italia and Fujifilm Italia with Fitprime, a brand that brings together sports centers, an online training portal to keep fit and a team of nutrition experts and psychologists for counseling activities, kicks off. An additional impetus to the ‘Screening Routine – Prevention as a ritual’ campaign launched last year in response to the decline in breast screening, which led to the donation of the latest generation mammographs to some healthcare companies throughout the country and to the promotion of an awareness campaign on some female e-commerce sites.
Screening, making up for lost ground in the pandemic
Coinciding with the donation of mammograms, a 30% increase in screening was observed in the last quarter of 2021 (over 50,000 more performances compared to 2020), which allowed to partially compensate for the 54% decrease observed in the first months of the pandemic. Today, on the occasion of the National Women’s Health Day, the Screening Routine campaign aims to do even more: the collaboration with Fitprime with the #NOIPERPRIME initiative will bring online, on the training platform, and in gyms, video messages and information, in various forms, to raise awareness among women about breast cancer prevention, with the participation of expert clinicians and trainers. To remember, also thanks to the sound of stickers and t-shirts with the slogan #AmatiPrevieni, that you train in prevention. With a correct lifestyle, starting with nutrition and physical exercise, but also adhering to the screening campaigns offered to women aged 45-50, and choosing periodic breast control in the over 40s. With risk factors family members better ask your doctor for advice.
From prevention to therapy, artificial intelligence is revolutionizing the fight against cancer
by Valentina Guglielmo
Cancer prevention: everyone’s priority
“Prevention in the oncology field must return to being a priority for the country system, especially after diagnosis and treatment have been delayed due to the protracted health emergency – commented Saverio Cinieri, President of AIOM and Director of the Complex Operating Unit and Breast Unit , Antonio Perrino Hospital, Brindisi – This new partnership of the campaign with the world of fitness can help to further raise awareness among the population on the subject of screening, by connecting to another key aspect in terms of preventive strategies: physical activity, associated with healthy styles of life, represents, in fact, one of the most important tools for prevention and is essential for improving psychophysical well-being and quality of life, at all ages, even in cancer patients.
Recent studies confirm that those who perform moderate physical activity (for example 30 minutes at least 5 days a week) have a reduced risk of getting breast cancer. Additionally, women with breast cancer may be at risk of reduced arm and armpit mobility after surgery and radiation therapy. Again, physical activity can help. The results of a study recently published on the British Medical Journal show that patients who start a physiotherapy program shortly after undergoing non-reconstructive surgery regain greater mobility and feel less pain than those who do not ”.
Pathological complete response, a test to help decide on therapy
by Letizia Gabaglio
The initiative in collaboration with Fitprime “We are the first. Noi per la salute del Seno ”will be active on the online platform and in participating gyms from April until the pink month of October. The ‘Screening Routine’ campaign is sponsored by the scientific societies AIOM, SIRM and GISMa, the Patient Associations ANDOS National onlus, Europa Donna Italia, FAVO and IncontraDonna Onlus and other associations such as AITeRS and Cittadinanzattiva.