Its specialty, and in Italy it is among the very first companies to have transformed it into a business activity, is the “livening up” of real estate auctions. Thanks to a proprietary technology that combines artificial intelligence and experiential marketing to help the managers of the so-called “Non-performing loans” (impaired loans) to achieve superior performance, increasing the recovery rate and reducing the recovery time (recover larger amounts in less time, in essence), without any fixed cost.
Reviva’s mission is, in a nutshell, to encourage people to participate in real estate auctions and to increase the number of properties sold at auction, thereby minimizing the negative economic impact linked to deserted auctions that go deserted. Strengthened by the added value brought to this market, the Milanese startup has recently announced the closure of a funding round of 300 thousand euros, the second from the beginning of 2021 after the 250 thousand euros one concluded at the end of March and signed by business angels. real estate investors and operators.
The amount raised, as explained by the company spokesmen, will contribute to the strengthening of the marketing area and proprietary technology, starting with the machine learning system at the base of the Reviva solution. Overall, around twenty hires are expected by the end, which will bring the staff to a total of 40 employees.
Among the future objectives of the startup, assures one of the two founders, Ivano De Natale, there are the launch of a new portal dedicated to auctions and, from a financial point of view, a convertible financing operation with one of the most important Italian banks.
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