Order a pizza from the deck chair on the beach and receive it there: it looks like a futuristic version of a delivery app, but that’s what Foodracers, an all-Italian platform, offers today born in Treviso in 2015 and active in 53 cities, which connects restaurants with autonomous riders, to have their dishes delivered to customers at home. To date, over 1 million orders have been placed on Foodracers, according to the startup.
Foodracers has an added value: it has chosen to bring the service to all the provincial capitals and Italian towns, which are often overlooked. Moreover, it is the first that he has decided to leave the riders (called Racers) full autonomy management of deliveries, based on their time and their needs.
The analysis
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by Andrea Nepori
How does it work
The platform can be used in 3 different ways: the first is the most common and is the service of Delivery, or the home delivery by independent Racers registered on the platform. The second mode is the Book & Collect, dedicated to customers who can decide to personally collect what they have ordered. Finally there is the Marketplace, a service reserved for restaurants that already have their own network of delivery men: thanks to this option, the restaurateur can receive orders via the Foodracers platform and then manage the delivery himself.
The choice to reward Italian cities, even the smaller ones, is giving positive results, so much so that big chains such as Roadhouse Grill, Old Wild West, Burger King and La Piadineria have established collaborative relationships with Foodracers at national level.
After a pilot experience that saw Foodracers deliver orders at sea on the occasion of a concert, for a few weeks and? You can book your delivery wherever you are.
The new app removes the constraint of connecting to a specific address and coordinates, allowing each place to become a restaurant and everyone to order in any situation: from the sea to the umbrella on the beach, up to the middle of a lawn for a picnic or any event. Thanks to some integrations that simplify processes, such as the direct payment via Satispay, the delivery experience becomes fluid.
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“We are happy to have had the opportunity to experience our new app. We tested ourselves in a certainly stimulating and competitive context, but where we were able to make the developed service work well, delivering orders to all the boats present – he said Andrea Carturan, founder of Foodracers – The development and integration of new services and features? will you allow us? to replicate this experience in any place and in any situation, presiding over a new and strategic context. At the same time we will continue with our traditional service, aiming to grow and cover new areas of Italy “.
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