A little girl with an open and smiling face, portrayed in an intimate and confident shot, hugging a large chocolate egg: this is the image of the Easter 2024 campaign of the Foundation for Cystic Fibrosis Research – FFC Research. She is Stella, already testimonial of Easter and other Foundation campaigns. The image captures her while embraces the Gold Egg, symbol of FFC Ricerca Easter. Photography is signed by Marisa di Pinto, professional photographer and also mother of little Stellawho – underlines a note – in the shot manages to combine an expert cut with an intimate and deeply empathetic gaze.
The digital ambassadors
On social media the campaign enjoys the support of ambassador and well-known faces: from the Striscia La Notizia correspondent Luca Abetealready a supporter of other FFC Ricerca campaigns, to the Olympic champion Massimo Stanoa Matteo Giunta, swimming coach and husband of Federica Pellegrini. The ambassadors agreed to launch an appeal in support of the Foundation mission: find a cure also for that 30% of people with cystic fibrosis who are still orphans of therapy“A cure for all” is the slogan that indicates this mission.
There are many products available to support researchbest interpreting the Easter tradition and the strength of a gift capable of also bringing one’s personal contribution to the progress of scientific projects.
The most iconic product is undoubtedly the chocolate egg, available in dark, milk and gluten-free variants, which from this year is offered in two different sizes: the 350 g one, dedicated to schools that renew their support in this period, and the classic 500 gr.
Also back in the offer the Gold Egg which, this year, contains a surprise donated by the Brandart company, which has long been close to the Foundation.
It is possible to find a selection of FFC Ricerca Easter products by visiting the website Regalisolidali.fibrosicisticaricerca.it or by contacting the Foundation volunteers, present throughout Italy, through the website mondoffc.it.
At the opening the image of the campaign, photo by Marisa di Pinto – from the press office