Staying on the surface in the ocean of websites indexed by Google is an increasingly difficult undertaking. A company delegated to web agencies that, on behalf of client companies, fight with Seo (Search Engine Optimization) and “emergence” techniques in this virtual sea. Internet Live Stats informs us that we are rapidly reaching 2 billion Internet sites in the world, all (or almost) indexed by the search engine par excellence.
It is a value that – it may seem strange – continues to grow and which has registered strong increases over the years, above all thanks to the boom in ecommerce: between 2011 and 2012 there was a net doubling of the number of sites, repeated between 2016 and 2017, again according to data from Internet Live Stats. The onset of the health emergency in 2020 further contributed to the growth of online stores, especially of medium-small businesses.
The ocean, in short, is increasingly vast and the first page of Google – in the case of product searches – is occupied by large marketplaces, first of all Amazon, and it is well known that those who do a search do not have the patience to browse the pages, stopping at the first two / three at the most.
An articulated strategy is urgently needed, and a lot of patience. This is the philosophy adopted by Web Revolution Milano, a web agency in Milan that aims to make even the sites of small merchants reach first page positioning on Google, but not only. The agency is aimed above all at professionals, artisans, traders, service companies, doctors, restaurateurs and all small retailers who would like to compete on the internet like big brands, to internally develop a complete digital marketing strategy.
A web agency is a shared goal with the client
“We start from a shared goal with the customer, which is almost always the acquisition of new contacts – explains Cristhian Jordan, founder together with Valentina Prencipe of Web Revolution Milano -. And we do it through an omnichannel strategy, that is, by not focusing exclusively on visibility on search engines “. In fact, online brand awareness can not be reached only “by means of Seo”, too much competition on keywords, but with a broad project that considers the different “touch points”, the points of contact between consumer and brand.
There is an important preliminary job of getting to know the business – what it offers and to whom – and then implementing a varied strategy, made up of organic and paid activities. Because without investing a budget, even a small one, in Google Ads or on the social networks most used by the audience you want to reach, little is collected. The algorithms of the owners of the Web, in fact, reward those who invest, to the detriment of those who imagine they can grow in fame and acquire customers only with free, organic activities.
And it’s not just search engines. Although the main mission of Web Revolution Milano is to work on different Google services, such as Google My Business or Google Search, for example, and for this it has all the necessary certifications, the web agency also uses other web services, social networks and not only that, to increase the reputation of your customer.
The Milanese web agency’s portfolio is truly vast and ranges from transport services to professional websites, from restaurants to artisans. But, as we said, you need to be patient, because search engines need time to index and rank new sites, and content. Working with clients who often have no digital skills and are willingly guided by an expert, it is important to combine pure technical activity with the ability to produce quality content, with the right SEO techniques, and, above all, to keep it alive. a site, by proving to Google that it exists, is active and stands out from the competition. The relationship of Web Revolution Milano with its customers, therefore, does not want to be occasional but to become a profitable and long-term collaboration to meet the needs and objectives of the customers.