Home » Influencer of yoga: so meditation becomes a product to sell well

Influencer of yoga: so meditation becomes a product to sell well

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The boundary between spiritual yoga and “very material” yoga is ALWAYS more insidious. The Financial Times taking into consideration the growing number of “influencer” teachers on social networks.

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From them, a (partial) justification: some of the approximately 10,000 UK yoga teachers earn between 10 and 20 pounds an hour, so much so that they have formed a union to urge better pay. But that’s not enough. According to a Cambridge University study: “A meditative and spiritual practice has turned into a certifiable and affordable product promising a positive body image, between fitness and stress relief.”

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The study looked at 40 years of numbers Yoga Journal, the US magazine born in 1975. In the first issues gurus were quoted reverently explaining how “using yoga for physical practice is not good, it is useless and there is only a lot of sweating”.

But then the flow of anti-capitalist articles on the Yoga Journal it would be reduced to zero, replaced by covers on how to get “strong and toned bodies”. Moreover. The long and constant practice that allowed over the years to become expert and aware teachers has been brutally replaced by courses that in 200 hours online promise the transformation into a social guru.

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Courses that have cleared many certified teachers but only a few have the charisma, appearance and luck to successfully transfer online lessons and create a virtual audience. Meanwhile, face-to-face studies have closed. And so the yoga stars of YouTube and Instagram they are beautiful and fascinating women. Regardless of talent and experience.

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