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“Jada, I love you. Can’t wait to see ‘Soldier Jane 2′”. This is the joke that prompted Will Smit to take the stage of the 2022 Oscars and, worldwide, to slap host Chris Rock in the face. It quickly became clear that this was not a sketch prepared for the ceremony. The comedian’s unhappy joke referred to the shaved head of Jada Pinkett Smith, suffering from alopecia and for years the face of a battle against the stereotypes of beauty imposed by show business.