At present, advertisements in mobile games are very developed, but relatively speaking, there are many fewer in desktop and console games. Most of the developers here use in-app purchases to make money. However, Insider sources say Microsoft is developing a program to help marketers place ads in free Xbox games. The company will be able to purchase in-game “kanban” space to advertise, and while it’s uncertain how widespread this will be, the plan appears to be to create a “private” marketplace to ensure advertisers and ad content fit the game as closely as possible. without interfering with the gaming experience.
Microsoft is reportedly still looking for a suitable ad tech company to build an in-game ad system and build an ad catalog, but the launch of this feature shouldn’t be too long, and it seems to be tentatively scheduled to start testing in the third quarter. . Microsoft naturally neither confirms nor denies the existence of the plan. In a statement to Insider, Microsoft said they “continue to work hard to improve the gaming experience for developers and players”, but currently “have no further information to share.”
In fact, the suitability of advertising probably depends on the type of game and the type of advertising. Something like a racing game, a sports game, or even a shooter or a story game with a modern urban setting should be able to integrate ads into the environment very unobtrusively, and players probably won’t have much to complain about. But if it’s the wrong times, or even an ad for modern merchandise in a fantasy world, it’s a little more subtle. Everything probably depends on how much this so-called “fit game” can achieve.