Oppo announces a three-year partnership with Hasselbladiconic camera maker, to jointly develop industry-leading camera technologies starting with the flagship Find X series. The two brands will focus their efforts on color calibration innovations to create an enhanced mobile photography experience through Hasselblad Camera for Mobile.
As a result of the integration of Oppo and OnePlus, the research and development resources of both companies have been pooled to maximize efficiency and improve the user experience. With the advances in imaging achieved by the partnership between OnePlus and Hasselblad, Oppo is thrilled to extend the strategic partnership across the enterprise for both the Oppo and OnePlus brands.
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“After the success of the collaboration between OnePlus and Hasselblad over the past year, we are very pleased to see the partnership enter a new phase of development, giving more and more users around the world the chance to enjoy the legendary mobile imaging experience Hasselblad“, afferma Pete Lau, Chief Product Officer. “The color performance of the camera has always been a point of great attention for Oppo and part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile”.
Oppo and Hasselblad will work together to further develop advanced imaging solutions through the collaboration of their respective R&D departments, to provide users with more natural colors and a more refined photographic experience. By leveraging Hasselblad’s natural color calibration, Oppo also aims to make skin tone as natural as possible, in portrait mode. The Shenzhen-based company launched its first self-developed imaging NPU processor, MariSilicon X, last year and is now further committed to delivering a premium photographic experience by partnering with Hasselblad. Building on improvements in color rendering software, this partnership will further improve the calibration solution, becoming the new benchmark in smartphone photography performance by providing more natural and accurate colors in all possible scenarios. Hasselblad Camera for Mobile technology will be introduced for the first time in the next generation of the Oppo Find X series, arriving in the first quarter of 2022.
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