Home » Polaroid Now + and Sony Zv-E10: two (opposite) visions of photography

Polaroid Now + and Sony Zv-E10: two (opposite) visions of photography

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One is an instant camera with Bluetooth connectivity and a wealth of accessories and tools to stimulate the imagination of those who use it. The other is a mirrorless with a 24.2 megapixel sensor which is the latest evolution in the “vlog camera” genre. The first, the Polaroid Now +, is the latest addition to one of the historical brands of photography in analogue mode; the second, the Sony ZV-E10, is yet another step forward in digital technology applied to the world of imaging.

Features in comparison

Two machines that represent, in an opposite way, the pleasure of photographing and filming and of giving free rein to one’s creativity. The Now +, in addition to the new exclusive Blue Gray color and the five filters to attach to the lens to saturate the color of the photos at will, promises more functionality than the previous models thanks to the Polaroid mobile app (available for iOS and Android): light painting, double exposure and tools (such as “aperture priority” and “tripod support”) to delight in depth of field and long exposures. Considering the cost, € 149.99, it is a fanciful idea for an early Christmas gift.

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From zoom to optimized focus

Among the main advantages of the ZV-E10, the availability of wide-angle and interchangeable lenses and therefore of focal lengths different from the classic zoom of compact cameras is the declared plus for vloggers, youtubers and tiktokers, experts or aspiring ones. Sony has condensed into this mirrorless technologies already appreciated in its other cameras and has embellished them with an optimized focus with a “touch tracking system, taking care of the body (in magnesium) and borrowing design elements from the successful ZV-1 series and alpha 6000.

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A device aimed specifically at the creatives of the Z generation, versatile thanks to the possibility of using over 60 different lenses and capable of recording videos up to 4K / 30p format. For those who make video a passion (or a job), in short, almost nothing is missing (there is no optical viewfinder but only an adjustable display to check the framing in selfie shooting) and also the costs, it starts from 750 euro for the camera body alone, they are not prohibitive.

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