It is called Flower Summer Cup, and is one of the latest TikTok initiatives, a trend or one of the so-called challenges, but born without negative implications. Indeed: designed just to fight another, the nasty Boiler Summer Cup that targeted overweight girls.
What does it consist of? Simply, as explained by TikTok Italia on the first day of summer, in “giving flowers to express and share a kindness message towards others and towards oneself ”: this is one of the two positive aspects of the initiative, that of trying to encourage people to communicate something polite. The other is the fact that (as they say) it was born from below, but for real: at the end of last May, the person who first used l’hashtag #FlowerSummerCupwhose name is Maria and is a young creator, had invited followers to challenge themselves to “who gives the most flowers to a girl”, instead of engaging in derogatory activities and so-called body shaming.
Social network
Everyone wants to be TikTok, and maybe YouTube (almost) made it
by Emanuele Capone
It was a success: in less than a month, the hashtag has almost racked up 3 million viewsinspiring many to make videos in which they gave flowers to their loved one, to the one they have a crush on (crush, as they say on social media)to complete strangers, or even to themselves.
From TikTok Italia they recalled that “we have always been promoters of a positive, safe and inclusive environment where everyone can express themselves freely” and that therefore “we decided to embrace this movement, born spontaneously on the platform, involving the community with the universal language of flowers to unite people around beauty, well-being as individuals and as a community “. Which is a great purpose, especially in a period in which social networks are often targeted also for the negative attitudes that sometimes contribute to amplify.