Capital increase of over 10 million for home fitness by Buddyfit, the first app in the health and wellness sector by number of users and downloads in the Italian market and with illustrious partners such as Diletta Leotta and Zlatan Ibrahimovic.
The new members
Leading the round was the Azimut Digitech Fund, Gellify as advisor, followed by Cairo Communication Spa e Rcs MediaGroup spa, to which were added Italian entrepreneurs and family offices. The new capital will support the company in the international expansion process, which began in September 2021 with the entry into the Spanish market.
New hires
The funds will also be allocated to the development of new services: the company plans to hire 50 people by the end of 2023, which will double the current workforce, bringing it closer to 100 people. «As RCS we have always been protagonists in the sports world – said the president and CEO of RCS MediaGroup urban Cairo – and we want to be more and more. Today the digital ecosystem allows us to seize many opportunities and to invest in new digital realities, young and full of ideas. In this sense we are happy to announce the partnership with Buddyfit, an Italian company that has been able to grasp an extremely current trend, linked to fitness and physical and mental well-being in general, with an ambition that perfectly expresses the values we believe in “. Buddyfit was born in 2019 to respond to the growing need to train flexibly, without any place or time constraint.