Humano de Corazón, the social responsibility program of Grupo Humano and its companies ARS Primera and Humano Seguros, has launched the 7th edition of the collection Solidarity Mothers. This initiative aims to benefit 8 foundations that work towards the well-being of children in need.
The colorful collection was recently revealed at a meeting attended by directors of the allied foundations, executives from ARS Primera and Humano Seguros, as well as members of the press and other related parties.
Diomares Musa, VP Market Development, Products and Channels at Humano, highlighted the importance of such initiatives in raising funds for the foundations. The Solidarity Mothers collection, which was first introduced in 2016, not only aims to raise additional resources but also to give visibility to the causes supported by the company such as Heart Care Dominicana, St. Jude Foundation, Nido para Ángeles, and others.
Each year, the collection is presented during Mother’s Month, with proceeds from the sales going directly to the beneficiary foundations. The Solidarity Mothers 2024 collection is a limited edition of 1,680 units made of laminated gold imported from Brazil, designed by Skillus jewelry. The pieces, set with Agate or Jade gemstones, represent the values of protection and hope.
The communication campaign for the collection carries the motto “We are moved by love, we are united by the desire to help”, emphasizing the unique and special love of a mother that drives us to help children in need.