Monday, January 15, 2024, 1:00 p.m
Berlin – The start of the new year is going quickly for APOTHEKE ADHOC. Compared to the same period last year, more than 2.5 million visitors used the exclusive news offer for the German-speaking pharmacy and pharmaceutical market in the first ten days of 2024. This corresponds to an increase of more than 220 percent.
E-prescription, pharmacy protest, delivery bottlenecks, wave of closures: The online news portal APOTHEKE ADHOC always has its finger on the pulse of the times with its topics. The expert and well-connected editorial team, led by Nadine Tröbitscher and Patrick Hollstein, not only delivers the latest news, but also offers readers a platform for commenting and exchanging ideas. This not only reports about the pharmacy and the supply of medicines, but also live from the system – around the clock, 365 days a year.
The news offering at www.apotheke-adhoc.de recorded more than 2.5 million visits in the first ten days of the year. This is an increase of more than 220% compared to the same period last year. “APOTHEKE ADHOC reports up to date, often exclusively and always independently. Our strength is the reach and journalistically prepared content in tailor-made news formats,” says Tom Bellartz, publisher of APOTHEKE ADHOC and managing partner of ELPATO Medien GmbH. “This includes a strong presence on social media, but formats such as news programs, podcasts and webinars are also important to us.” He is referring to the brand’s wide-reach presence on Facebook, LinkedIn and Instagram. The APOTHEKE ADHOC webinars and the daily news format adhoc24 are also becoming increasingly popular.
With Patrick Hollstein and Nadine Tröbitscher as editors-in-chief, APOTHEKE ADHOC has had dual editorial leadership since July last year that is at home in the pharmacy sector. This is noticeable not only in the professional reporting, but also in the appreciation that the brand shows the pharmacy profession and the industry.
APOTHEKE ADHOC is the independent industry service for the pharmacy and pharmaceutical market. The free newsletter can be subscribed to at www.apotheke-adhoc.de/newsletter.