Apple has not publicly announced the actual number of subscribers to the Apple Arcade service. There are even many reports that Apple’s subscription service may be the same as another streaming audio-visual service Apple TV+, both of which are facing the embarrassing performance of the actual number of subscribers to the sluggish growth. Therefore, Choose to continue to extend the free trial period, hoping to increase and maintain the current subscription usage.
At present, it mainly cooperates with the integrated subscription plan Apple One and free trial to increase usage
Officially launched in the fall of 2019, Apple Arcade, which is subscribed for use at a price of US$4.99 (NT$170) per month, has accumulated more than 200 games for iPhone, iPad, Mac and Apple TV users. Service, play a lot of game content created by first-line brand game developers and famous producers.
In addition to using a monthly fixed price subscription, Apple also merged the Apple Arcade service with its integrated subscription plan Apple One, allowing users to use many Apple services through a fixed price subscription, and even provide new subscribers with a free one-month experience , Or provide users of newly-purchased Apple devices with three months of free experience, so as to attract more people to join the use.
And just as Microsoft continues to promote the monthly subscription Xbox Game Pass service, Apple also hopes to attract more people to use the Apple Arcade service through monthly subscription, which not only allows users to play all game content at a fixed fee, but also Drive more game content to be downloaded and played by players.
Due to the monthly subscription usage model, and the monthly billing price is not expensive, it can increase the number of players with the people-friendly and eye-catching game content, allowing users to play more at the price of a single game The content, although it seems a bit of a loss, actually makes the Apple Arcade service become an alchemy platform for game manufacturers and developers. Through the production of high-quality game works, it attracts players to stick to the game, and then allows players to be willing to be in the App Store for the same developer. Pay for more high-quality game works on the shelves.
Therefore, for game manufacturers and developers, the Apple Arcade service is even more a platform for branding and promoting their own game production capabilities. Even if it fails to attract more players, at least it can still get a certain profit in the Apple Arcade service, and it can also accumulate a lot of market experience for game manufacturers and developers.
However, Apple has not publicly announced the actual number of subscribers to the Apple Arcade service. There are even many reports claiming that Apple’s subscription service may be the same as another streaming audio-visual service Apple TV+, both of which are facing the embarrassing growth of actual subscription users. , So choose to continue to provide free trial time by extending, hoping to increase and maintain the current subscription usage.
However, it was later proposed that Apple One services, including subscription services such as Apple Arcade, Apple TV+, and Apple Music, might help drive more usage of Apple’s subscription services. Apple’s recent financial reports show that its service revenues have increased. From a point of view, it is obvious that the integrated subscription plan strategy does help attract more people to subscribe.
.