The 2018 FIFA World Cup is about to debut in Russia from 6/14-7/15. In fact, before the start of the FIFA World Cup, the attention it has received has surpassed that of previous international sports events. Google is a global player. The largest search engine and YouTube, which owns the world‘s largest audio-visual platform, surveyed global users and found that the search volume on Google and YouTube surpassed the Olympics and other major sports events, and fans from all over the world continued to pay more attention to the World Cup.
In order to gain more insight into the latest competitions and sports trends, they especially learn more about the types of YouTube content that football fans love to watch, and at the same time sort out Google resources that users can make good use of in the pursuit of matches.
Through Google Search, News, Maps, YouTube and many other services, we will prepare you for a full-scale racing experience!
Google search to grasp match scores and various statistics, watch live on mobile phones
Google search keeps abreast of the game dynamics during the World Cup. Users can search for group match tables, statistics and popular players and other information in Google search, grasp the game information throughout the process, and feel the new experience of the immersive match. In the last 30 minutes of each game, you will be able to watch the highlights of the game from a specific TV station, including short shots of the goal score and the highlights of the game.
In addition, you can watch the live broadcast of each game or grasp the real-time match scores through your mobile phone, and you can also view the detailed timetable of each game process, including key moments of the game, comments, real-time images, statistics, social platform postings, etc. The latest content.
Drag and drop on the Google app screen to follow the score anytime, anywhere, the system updates the information in real time
In order to make it easier for you to follow each event, even if you do not use the search function, you can still search through Google or the Google app on the Android system on your mobile browser. As long as you touch and drag the event you are following, you can fix the information of the event on the screen of your mobile phone, allowing you to keep track of the real-time score while using your mobile phone.
Before the start of the game, you can also get to know the player lineup, related news and winning probability first. After the competition starts, the system will update the information in real time, and local TV stations and participating national teams will share the latest key information through Google search posts.
Countries that have participated this time will have the opportunity to see the works created by local artists on Google Doodle. Football fans in some other countries will also have the opportunity to see these Doodle works. The complete series of works will be officially launched on Google.com/doodle after the release.
The World Cup search trend webpage tracks global user searches
If you want to know the key moments on the stadium and where fans are gathering to cheer for the game, please go to the Google search trend page to see what users have searched for World Cup related content through the interactive real-time viewing screen. In addition, you can also search the trending webpage through the World Cup football game. When the game starts, you can instantly view the player rankings displayed in graphs and maps according to the search trends of global users.
Highlights, behind-the-scenes and YouTube content
Worried about missing the game? Haven’t seen it yet? You can watch all the exciting moments of the FIFA World Cup on YouTube through official FIFA broadcasters in more than 80 countries around the world, including Taiwan’s Elda sports family ELTA Sports (highlights), Fox and Telemundo in the United States, and BBC in the United Kingdom. , ARD Sportschau in Germany, NHK in Japan, Kwese in Nigeria and other African regions, Televisa in Mexico, Latina Televisión in Peru and more. In areas where YouTube TV is available in the United States, you will be able to see every game in real time, and use the YouTuve TV cloud DVR function to record games that you cannot watch in real time.
Google Maps to find the place to watch the game
From June 14th, you can look for businesses that indicate “suitable for sports games” in the business information on Google Search and Maps to find the best place to watch the games in your area. Before you put on your jersey and go out to cheer for the team you support, you may wish to use the Google Street View service to carefully observe the two World Cup matches at the Otkritti Stadium and the St. Petersburg Stadium.
In addition, in order to catch up on current affairs trends, Google specially organizes several World Football-related applications in the Google Play store:
● 2018 FIFA World Cup Russia™ Official App: An indispensable app for the game, providing real-time scores, game highlights, team lineups, rankings and other information.
● Panini Sticker Album: Whether you want to exchange player cards on the court or are new to this super fan game, you can collect cards from 32 teams participating this year in this digital player card album.
● Onefootball Live Soccer Scores: A distribution center for football fans. Onefootball is a source of information for schedules, real-time scores, player exchange rumors and more information.
● FIFA Soccer: FIFA World Cup™: Whether it is a football game or team management, FIFA is very suitable for players looking for a complete football experience.
● Top Eleven 2018 Be a Soccer Manager: Working with Top Eleven to make the football club grow rapidly.
Before the start of this tournament, let us understand the audio-visual trends in the global football world. Have you followed?
Based on the research on YouTube’s popular videos in the past year, which national teams, players and football-related videos are the most popular among viewers? Let’s take a look at two major trends compiled by Google:
Latin American teams and players are guaranteed ratings
YouTube users around the world spend the most time watching videos related to Latin American teams. In terms of viewing time in 2017, the top 5 most popular national teams are Argentina, Brazil, Peru, Portugal and Mexico.
Let’s take a look at the following teams in the 2018 FIFA World Cup that are the most popular in countries around the world, organized according to the movie viewing time of each team in each country in 2017:
Movies related to football stars Lionel Messi (Messi), Neymar da Silva Santos Jr. (Neymar), Cristiano Ronaldo (C Ronaldo) have all seen an 80% increase in viewing time last year compared to the previous year.
Movies such as game review, highlights and superb goal shots have deeply captured the hearts of football fans
On YouTube, the most popular types of football-related videos are game recaps, highlights and all kinds of superb scoring shots. In the past two years, viewers have spent more than twice as much time watching game review videos on YouTube. On the other hand, since the last World Cup, the viewing time of highlights of the football match has increased by 9 times, while the viewing time of movies such as superb shots has increased by 50%.
Football fans who watch the football game on YouTube not only watch the video, but also practice their fine goals through actual practice. Many people also watch videos on YouTube to improve their football skills. For example, since 2014, the viewing time of related videos in the “Training and Techniques” genre has grown 6 times. Here are a few popular football teaching videos:
● 150 + Football/Soccer Skills & Tricks (Step by Step Tutorials) — Football Tricks Online
● Neymar Skills — Crazy Football Soccer Skill Move Tutorial
● Learn Amazing Football Skills Tutorial ★ HD — Neymar Skills/Ronaldo/Messi Skills
● How to Ping | Amazing Football Tutorial | F2Freestylers
● 50 WAYS TO RAISE THE BALL LIKE RONALDO – NEYMAR – RONALDINHO –
ZLATAN / TIITANES
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