Upday also arrives on iPhone. The news app from German publisher Axel Springer, which has been pre-installed on Samsung smartphones for four years, can also be downloaded from the Apple App Store and the Google Play Store. First source of mobile information in Italy and in
Europe, Upday is the only app that combines an algorithm with the work of professional journalists who update readers on the most important news, verify the sources and curate the contents. Therefore, not only a news aggregator, but in a certain sense a newspaper that in a few years has reached over 20 million unique users per day, with an average stay on the app of almost 5 minutes.
The added value of an editorial staff
The purpose of Upday is to promote good journalism, through a careful choice of sources among the main partner newspapers. The journalists in the editorial office select, verify the sources and choose the most accurate articles to be relaunched on the app: in this way the newspapers are rewarded with direct traffic coming from the application. In addition, journalists offer readers insights, interviews and analyzes published on the news.upday.com/it website and relaunched on the application and on social channels. “Our partnership with Samsung is increasingly close and consolidated and we continue to be pre-installed on all devices,” explains the director and country manager of Upday in Italy, Giorgio Baglio. “We have decided to make our app available not only for all Android users but also for Apple users who can download it for free from the App Store, since we want to ensure that anyone can use a safe, free of fake news and curated app. in every detail “.
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Objective: to land on all smartphones
The company has one goal: «to reach all smartphones on the market. In this historical moment – continues Baglio – it is more important than ever to combine artificial intelligence with journalists who can guarantee quality information, preventing the spread of inaccurate, if not completely false and manipulated news, adds the country manager.
App active in 34 countries
Upday is the first news app in Europe, present in 34 countries. Eight newsrooms – in Berlin, Milan, Paris, London, Madrid, Amsterdam, Warsaw and Stockholm – select the news for the Top News section, while in My News an algorithm offers the reader content based on their interests. The result of a strategic partnership between Samsung and Axel Springer, the main digital publisher in Europe, Upday is pre-installed on all devices produced by the Korean company.