The presentation of the new However aspire, it is not one of the usual ones: it happens in a natural setting, a wood to be precise, with the new computer resting on a tree trunk.
Because nothing is like before even in the Acer home, where the wind of change has long arrived and has gradually transformed the company. And in some areas the transformation was radical, as this presentation has shown. And the trunk, in particular, is the sign of a powerful green turning point for the company, for which sustainability has become one of the essential prerogatives for future development, as underlined by the president, Jason Chen: “Sustainability does not mean doing compromises, ”he said, and there is no doubt that the sensational, rich, diverse portfolio of new products unveiled today offers no compromises of any kind.
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Acer’s green turn
“We want to be a leader in green solutions,” said Chen, who introduces the Re100 goal, which is to use only renewable energy by 2035, not only in its own production, but also in that of the entire supply chain. An ambitious goal, “but achievable – he underlines Diego Cavallari, Acer country manager in Italy – 2035 seems distant in time but it is not, especially if we consider that to achieve this goal we must not only integrate it into our corporate projects, but also into all the projects of those who work with us, including related industries. The Vero project demonstrates that ours is a profound commitment “, a device that is perfectly in line with the entire sustainability policy of the new Acer, even in the attention to detail, to the recycled or almost completely recyclable materials used to produce it. , and in the duration of the product itself. “Repairability, for example, is an essential element. Other manufacturers are making devices that are increasingly armored, inaccessible, and you have to go to them for any repairs or spare parts, while we make everything with recycled products, open and accessible machines for upgrades, with a considerable repairability, easy to fix. It is a different way of presenting itself on the market and the responses we are receiving, from consumers and partners, are very interesting “.
Certainly the new green soul of Acer will need time to establish itself, “but I am convinced that things have already started – says Cavallari – it is a path that we will follow to the end, a project that starts from the bottom and not from a statement from top management, we involved every single employee of Acer and the supply chain, in actions that then become natural in daily management. And that other companies that work with us, even giants like Quanta, which is one of the largest factories in the East, support us in this is the sign that the road can be made together with others. It is obvious that he commands the business, but since every decision counts we try to make the right decisions for the environment ”. So this breakthrough involves the involvement of workers, with many programs to improve the environmental impact of production, the distribution of products using trains, the change of packaging to avoid producing waste, the elimination of plastic and so on, all enclosed in the word Earthion, which combines “earth” (terra, in Italian) and “mission”, the mission of taking concrete action in favor of the environment and building an environmental awareness, “a mission in which everyone can play a decisive role”, Chen stresses.
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A wide range, from creators to gamers
The products presented are so many, for all professional, study, work, entertainment and gaming needs. The emphasis is, however, on two categories in particular, starting with that of the so-called creators, who need tools versatile, flexible and powerful, to be able to create contents of all kinds, audio, video, design, to give life to complex projects. So here are the Concept D series computers, in particular the new Concept D5, which offers SpatialLabs, a series of applications optimized to improve workflow and offer greater immersion and a better perception of space when creating a project. Furthermore, thanks to the included player, using the 3D stereoscopic mode is possible play multiple stereo or 3d videos side by side. Or, focusing on design, weight, portability and power, the new Swift X, which is positioned at the top of premium laptops.
But the other important company focus is the gaming world, where Acer has become one of the leading companies with Predator products. Among the many innovations presented, the company has enriched the notebook portfolio with 2 new models and new peripherals, a gaming mouse and a Cpe router with 5G technology. Notebooks Predator Triton 500 Se e Predator Helios 500 they have been updated with the latest 11th generation Intel Core i9 processors and Nvidia GeForce Rtx Series 30 video cards and numerous premium features. Computer for an audience of serious gamers, who want to have special machines, as in the case of the Helios 550, also different in appearance, given the colored LEDs that surround the computer and illuminate the keyboard as if it were placed in a disco.
“Acer is characterizing itself as a very eclectic company – says Cavallari – which has been able to interpret a series of trends, software, hardware, education, design, gaming, thinking not only of products, but of people “. And today it is not only a company that produces computers, but it is also in the field of electric mobility and, at the other extreme, it produces also a Predator energy drink, aiming with ever greater precision at the youth market: “We are a dynamic company, not a brand put in a static box, from which you know what to expect. We aim at young people because they are the future and we do so by not having a mobile product in our portfolio with which to capture their attention. But gaming in Italy has exploded, in the last period it has reduced a lot the gap with the rest of Europe and Acer played a very important role. And then there is the green soul, which places us on the right side of technological innovation “.
In the presentation, Acer has revealed everything and more, focusing on the world of creators, gaming and design, showing a decidedly above-average capacity for innovation and adaptation to new market realities, to remain protagonists of a constantly evolving sector, also from the market point of view: “I am quite confident for the future – concludes Cavallari – hardly we will do it again the numbers of the year of the pandemic, but the acceleration imposed on everyone, including politics, society, for technological innovation and training, will continue to show its effects ”.
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