Take-Two, the gaming company that produced the Grand Theft Auto series is about to buy Zynga, a brand specialized in online games. A $ 12.7 billion operation that aims to create a global leader in interactive entertainment. The US companies have agreed on a cash and stock deal that values Zynga’s equity at $ 9.86 per share, for a 64% premium over Friday’s closing price.
The deal that brings it to Zynga, game house producer FarmVille, will establish Take-Two “as one of the largest publishers of mobile games, the fastest growing segment of the interactive entertainment industry,” the company said in a statement. “We are thrilled to announce our operation with Zynga which significantly diversifies our business and establishes our leadership position in mobile,” said Take-Two CEO Strauss Zelnick.