Home » “We were inspired by the New York subway”: new, mysterious details on Nothing Phone (1)

“We were inspired by the New York subway”: new, mysterious details on Nothing Phone (1)

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“We were inspired by the New York subway”: new, mysterious details on Nothing Phone (1)

It is confirmed that Phone (1), the first smartphone of Nothing, the company co-founded by Carl Pei (former co-founder of OnePlus) will arrive in the summer of 2022: in recent days, with a long video posted on YouTube (visible below)the company has revealed a few small details about the appearance of the phone.

The protagonist of the clip is Tom Howardhead of the design of Nothing, who during the interview plays a lot with the concepts of transparency and nothing / nothing (Nothing, in fact), like other managers of the company have done in the past (here our interview with David Sanmartin, the other co-founder).

The news

Nothing Phone (1), the smartphone with transparent software

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23 March 2022

youtube: le parole di Howard sul Nothing Phone (1)

That sea of ​​smartphones all the same

In the video, Howard is heard saying that “most Android smartphones follow the same internal layout in terms of component placementusing straight connectors between the top and bottom to maximize efficiency “, which he says” has eliminated much of the art and innovation, as few brands are willing to bear the cost, time and resources to challenge this trend “.

Hence the idea of ​​”bringing enthusiasm and optimism back to the industry: our distinct design identity is consistent across all products and is based on transparency“, Even if” in truth it is an uphill journey between designers and engineers “. In short: getting to what will be the definitive design of the Phone (1), of which very little is still known, was not easy: “We were inspired by Massimo Vignelli’s New York subway map and the way in which he transformed a complex system into art “.

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Switch from headphones to smartphone

From Nothing they also recalled that “we are a small company in a mature sector” and that “the our debut product, the Ear headphones (1) (here our proof, ed)it was the first opportunity to rethink the way things are done: even the magnets had to be polished, and the suppliers were not convinced at all ”.

According to Howard, the problem is that “with Phone (1) we have a bigger challenge: we started designing different layouts that were detached from typical Android phones, choosing the wireless charging coil as our reference among the hundreds of components of the phone and we played with this as if it were a puzzle ”.

Now all that remains is to understand if all the pieces will fall into place, which is what it will only be discovered “during the summer of 2022”: we contacted Nothing to understand more precisely when, in the summer of 2022, and eventually we will update this page if we have more details.

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