With the presentation of the new Roma shirt we have begun to talk about the arrival of cryptocurrencies in Serie A, but this is only partially true.
Cryptocurrencies, which to simplify we can define digital objects used as exchange currency and managed by a decentralized network, have appeared in our league for some time, in the form of collaborations (Socios, which manages the virtual currencies of different teams) e sponsorship (Crypto.com, sponsor of the Italian Cup final), but actually they had never arrived on the jersey of an A team.
at auction
Nft phenomenon: Christie’s sells a work of digital art for nearly $ 70 million
by Emanuele Capone, Bruno Ruffilli
DigitalBits, the new sponsor of Roma (technically the agreement should be signed on July 27, rumored to be 33 million euros in 3 years) is a foundation non-profit born in California in 2017 which promotes the open source protocol of the same name, of which he is also the main developer. The DigitalBits protocol it is used to develop applications that manage digital objects on the blockchain platform. The latter, born in 2008 to support the distribution of Bitcoin virtual currency, is a cryptography-based network in which each node contains the algorithm necessary to decrypt the contents of the previous node, a certified date and transaction data. In short, it guarantees the ownership of a digital object by keeping track of the exchanges of this since its birth.
The blockchain of DigitalBits can be used by brands to bring their products to the digital market, ranging from tokens (virtual coins) to Nft (non-fungible tokens), unique digital objects that represent something real and they are especially popular in the world of art and music.
The ecosystem of DigitalBits include the Xdb token, commonly called DigitalBits, which is used to manage the infrastructure, acts as a bridge for transactions between different digital objects, and can be used for micropayments. Second CoinMarketCap, the leading cryptocurrency tracking site, the DigitalBits is a fork (i.e. a modified copy) of Stellar, another cryptocurrency, and is 358th in the ranking of alternative currencies, led by Bitcoin. At the moment it is worth € 0.8192, a figure that has obviously risen (by 60%) after the announcement of the new Roma shirts, making climb to DigitalBits the ranking (it was 6,577th before the announcement).
they can be bought online
Mahmood throws himself into cryptoart: here are the Nft inspired by the Ghettolimpo album
What does all this have to do with football and why Did DigitalBits choose to sponsor Roma? The answer is hidden behind the page DigitalBits.io/asroma/, in which there is apparently only one form to subscribe to a mailing list, but no further information is received by doing so. Actually this page tells a lot more: at the bottom there is the inscription “Presented by Zytara ”, which is one of the partners of DigitalBits, and it is a company founded in 2020 by AI Burgio, creator of the protocol DigitalBits, developed “to innovate the way brands and consumers interact”, as explained by himself on LinkedIn.
Zytara is a fintech that develops a digital banking platform and a payments network, whose focus are gamer and e-sports enthusiasts. It is also active in the world of token fans, which the blog of DigitalBits described last May starting from a case history in which Zytara is involved. The company’s mission is to create a leading financial institution in a world where it will no longer be asked to manage cash and traditional investments, but also digital objects, including cryptocurrencies and NFT. Fan tokens are born at the crossroads between the blockchain and the world of engagement: they are digital coins that usually give rights to those who own them. In the world of sport they have already been present for some years, and Rome also has its own distributed by socios.com, which also has Barcelona, Paris San Germain, Juventus and Milan in its network and is rumored to be the next Inter shirt sponsor.
Roma fans have already experienced them choosing the livery of the club bus through an online vote (1 token, 1 vote) and to choose the players who would participate in the live Twitter.
.