When the digitization of technological change meets the aging of the social structure, the elderly face various problems such as difficulty in accessing the Internet, difficulty in using it, and difficulty in distinguishing network information. Taking the “7.8 National Insurance Publicity Day” as an opportunity, Ping An Annuity launched a series of themed activities in multiple dimensions such as “Technology for the elderly, service for the elderly, workplace comfort for the elderly, and love for the elderly”, so as to make the “red sunset” better. Feel the temperature of financial insurance.
Technology is suitable for the elderly, creating more efficient financial services
As an industry leader, Ping An Annuity relies on the Group’s technological advantages and financial strength to create more intelligent financial services based on the characteristics of the elderly.
By continuously optimizing the intelligent services of the welfare APP, Ping An Annuity fully takes care of the needs of the elderly in aspects such as APP page settings, operation instructions, and information identification. On the Good Welfare APP, you only need to enter keywords, you can use the intelligent Lenovo input technology to activate the automatic recognition function of intelligent robots, and trigger the system to automatically push questions and suggestions that customers may be concerned about or need to consult; Beijing, Anhui and other branches go to the elderly Enterprises with a large number of customers actively promote the “Senior-friendly version” self-help claim APP, one-on-one, hand-in-hand guidance on the operation process, and guide users to carry out online self-service, so that the elderly can truly feel the convenience brought by insurance technology. Enhance the sense of digital dividends for the elderly.
Enjoy the old service and build more convenient financial services
As the first professional old-age insurance company in China, Ping An Annuity fully considers the particularity of services for the elderly, and upgrades the service process and optimizes the service experience for the elderly with more intimate and warm-hearted door-to-door services.
During the “7.8 National Public Insurance Publicity Day”, the insurance team of the government business minister of Yunnan Branch visited many disabled families, and while sending condolences and care, publicized the prevention of illegal fund-raising and anti-counterfeiting for the elderly in disabled families. Financial knowledge such as money laundering, anti-organized crime law, etc., to establish the awareness of risk prevention for special groups; Party members and employees of the Shanghai branch provide door-to-door services on the basis of strictly abiding by the requirements of epidemic prevention, and guide the elderly to operate “Huhuibao” on their mobile phones “The project helps the elderly to solve problems such as difficulty in using the Internet, and provides warm financial services for the elderly.
The workplace is getting old, helping better financial services
For the convenience of elderly customers in handling business, Ping An Annuity has combined traditional service methods with intelligent service innovation in the process of business development, further optimized “counter-friendly aging services”, opened green channels for elderly groups, and provided full co-organization services. , proactively provide operational guidance to the elderly who have poor use of intelligent services, and actively improve the service facilities for the elderly, equipped with special service items for the elderly, such as magnifying glasses, comfortable seats, etc., to provide the elderly with assistance and services within their capabilities.
During the event, the Beijing branch set up a model post for party members at the front desk to accompany the elderly customers to handle business, face-to-face to help the elderly understand financial insurance knowledge, and effectively solve the difficulties and problems of the elderly.
Caring for the elderly, extending more heart-warming financial services
Popularizing financial insurance knowledge has always been the focus of the “7.8 National Insurance Public Awareness Day”. Ping An Annuity always implements the requirements of the Insurance Association of China, actively shortens the distance with the elderly customers, and guides them to use financial insurance services correctly.
During the “7.8 National Public Insurance Publicity Day”, branches in Guangdong, Fujian, Xiamen, Heilongjiang and other places actively organized employees to visit nursing homes, rural areas and communities, and broadcast publicity videos, distribute publicity materials, on-site interactive Q&A, open In different forms such as lectures, popularize financial knowledge, reveal financial frauds such as illegal fundraising, explain the precautions for purchasing insurance, answer various inquiries, and provide offline claims services. Put up activity display racks, put up leaflets, one-on-one answers and other forms to help villagers have a deep understanding of financial insurance knowledge. Through extensive financial knowledge publicity, it helps to improve the online information identification ability of the elderly.
Ping An Annuity will always focus on the needs of the elderly, continue to launch more worry-free, time-saving and money-saving smart financial products and services for the elderly, and work with the government, communities, public welfare organizations and other parties to help improve the elderly’s well-being. The ability to obtain digital information and the level of digital literacy on the Internet can relieve the difficulties in the resonance between digitalization and aging, and actively contribute to the safety of the aging society.Return to Sohu, see more
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