ACQUI TERME. Bloggers and influencers at work on social networks, stands for tastings in large-scale distribution, e-commerce platforms and events. The machine to promote Brachetto docg gets back into motion pending Easter, one of the crucial periods for the symbolic wine of Acqui, struggling to reverse the decline that has weakened it after years of great success.
«There is still a lot to do to give Brachetto the consideration it deserves in terms of satisfaction and volumes and markets – says Paolo Ricagno, president of the Consortium for the protection of Vini d’Acqui -. I trust that we will also succeed through all the promotional actions we have undertaken and are planning ». First under Christmas and now in view of Easter. It starts today on the slopes of Prato Nevoso, in the Cuneo area, at the final of the Snow Volley championship, that is the volleyball played on the snow. Three days of sporting events which will be alternated with tastings of Brachetto and the proposal of «Brizz», a cocktail based on Acquese wine which will also be the protagonist of a «Brizz Party».
“We continue the partnership with this event because it puts us in contact with young people, consumers to whom we address”, explain from the Consortium. Which, precisely to clear the Brachetto as a cocktail wine, perhaps in competition with the ubiquitous prosecco, works to make itself known even by young people. How? By focusing on social media, where targeted communication is made with the help of influencers, and on e-commerce platforms, more within the reach of a less mature audience.
Tomorrow and Sunday Brachetto will be among the protagonists of “Una Mole di Colombe”, a Turin initiative that combines high-quality pastry and quality wines. The Brachetto is the “official sparkling wine” of the review and will be paired with confectioners’ doves. Scheduled masterclasses and tastings. And then the Vinitaly in Verona, from 10 to 13 April, while in these weeks the tastings in supermarkets will resume. After the commitment on promotion in recent years, some results are starting to arrive: 2021 closed at 3 million bottles, +700 thousand on 2020 and +200 thousand on 2019.