On April 16, it was jointly guided by the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, and the China Green Food Development Center, supported by more than ten provincial-level agricultural and rural authorities and municipal governments, and several national-level scientific research and development centers. The first national self-regulatory organization for the non-profit prefabricated vegetable industry, where the economic research institution serves as the expert committee of the research institute, was officially established.
Inauguration Ceremony of China Prepared Vegetable Industry Alliance
The inaugural meeting of the China Prefabricated Vegetable Industry Alliance invited Song Juguo, deputy director of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, Kong Wei, chief agronomist of the Agricultural Product Quality Safety Center of the Ministry of Rural Affairs and Rural Affairs, and Yang Zengquan, deputy director and first-level inspector of the Department of Agriculture and Rural Affairs of Anhui Province. Li Chenggui, an expert of the first expert committee of the China Prefabricated Vegetable Industry Alliance Research Institute, Deng Jinhong, Chairman of the China Prefabricated Vegetable Industry Alliance and CEO of Yimutian Group, Xin Yuan, the founder of Hengsheng Publishing, and Chen, the rotating chairman of the China Prefabricated Vegetable Industry Alliance and the chairman of Guangdong Hengxing Group. Dan, Li Yingbo, Rotating CEO of Tongue Technology (Beijing) Co., Ltd., representatives of members of the Alliance Committee, representatives of corporate members, and representatives of domestic and foreign support units attended the event.
As a guiding unit, Song Juguo, deputy director of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, has high hopes for the future development of the alliance. The high-quality development of the prefabricated vegetable industry, the realization of prefabricated dishes to help promote the integrated development of the primary, secondary, and tertiary industries in rural areas, provides an organizational guarantee, which is of great significance at the right time.”
The establishment of the alliance aims to implement the central government’s spirit of “promoting the effective connection between poverty alleviation and rural revitalization”, “promoting the integrated development of primary, secondary and tertiary industries in rural areas, and vigorously developing county-level enriching industries” and other policy deployments. Full-link member units such as “Production, Marketing, Education and Research” provide a platform for mutual integration and interoperability, and achieve healthy, orderly and sustainable development of the industry by establishing standards, establishing norms, establishing guidelines, and providing services.
Xin Yuan, secretary-general of the Alliance Expert Committee and founder of Hang Seng Publishing, said that the construction of the prefabricated vegetable market is inseparable from industrial standards and evaluation systems. It is reported that after the establishment of the alliance, it will provide alliance members with nine major services, including customized sales channels, alliance exhibition services, and online and offline linkages. Relying on full-link informatization and business interaction, it will gather the strengths of all parties in the industry to provide “production, sales, education, and research”. The full-link member units provide a platform for mutual integration and interoperability, and achieve healthy, orderly and sustainable development of the industry by establishing standards, establishing norms, establishing guidelines, and providing services.
Speech by Li Yingbo, Rotating CEO of Tongue Technology (Beijing) Co., Ltd.
Li Yingbo, the rotating CEO of Tongue Technology, said that he is honored to participate in the establishment of the China Prepared Vegetable Industry Alliance and its follow-up services. Tongue Technology, as a young technology company, has a core management team from Luckin Coffee, Shenzhou UCAR, and Shenzhou Car Rental. The past entrepreneurial experience covers From Internet travel to catering, the common point of our business is to focus on the construction of high-quality new lifestyles and provide new solutions according to the new needs of consumers. As its brand of pre-made dishes, “Bite of Tongue Hero” is committed to solving the problem of difficult cooking and leading the kitchen revolution. The products are divided into pre-made ingredients and quick-cooked dishes, with three characteristics of landmark features, master’s taste, and extreme cost-effectiveness.
At present, more than 6,000 dealer stores across the country are willing to sign contracts, covering 30% of prefecture-level cities and major large and medium-sized cities, and are being opened one after another. In the future, under the guidance of government authorities and the support of the Prefabricated Vegetable Industry Alliance, we will open up the last 100 meters for upstream and downstream industry chain partners through our dealer stores closest to consumers, and plan to establish our prefabricated food developer platform , to help everyone carry out consumer testing, speed up product iteration, reduce trial and error costs, and jointly build a win-win ecology of the prefabricated food industry alliance.
It is reported that Bite Hero and its partners are different from the traditional franchise and cooperation model. The distribution model is used to give channel partners more independent management rights. In the future, peripheral featured products and third-party well-known brands will also be launched, which will be improved through a rich product matrix. profitability. On April 16, the revenue of a newly opened store of more than 50 square meters in Dongguan has exceeded 20,000 yuan.