Digital Dusta leading independent communications agency in Italy, was chosen by Hide&Jackan Italian brand of high-end sneakers that draws inspiration from the duality present in the famous novel by R.L. Stevensonto manage the brand’s digital communication.
Thanks to an elaborate action plan that comprehensively covers the universe of digital communication from Social Media Strategy to Community Management, from the creation of content for profiles on Meta e TikTok For numerous Influencer Marketing activities, Digital Dust has been selected as a partner for the implementation of the digital strategy for the entire year 2024.
The objective is clear: to grow the brand globally, strengthen its identity and position it as a leader in the high-end sneaker segment. To achieve this goal, Digital Dust has developed a comprehensive digital communications plan that encompasses all aspects of online marketing.
The first campaign taken by Digital Dust “Party Harder”, created in partnership with Linoleum, a music festival that was born in 2014 as an event of quality, sharing and passion for music, is an ode to the energy and vitality of music and already represents an example of the strategic strength of this new approach . Artists from the Milanese urban music scene were chosen as protagonists, identified for their authenticity and talent.
The artists:
• Isa DiamondDJ and producer from Milan, resident DJ of “Linoleum” and “Freequency”
• OILat the registry office Leonardo CecchettoDJ born and raised in Milan, born in 2000
• Margherita Grechidj, producer e songwriter milanese
• Human Raw, Michele (Mitch Treasure), Turin DJ known for his eclectic sets
Production Team:
• Video Director: Raffaele Alicinograduated with honors in New Media Design at NABA in Milan
• I photograph: Nicolò Rinaldistreet photographer and founder of Lucid Dreams