Subsidized merchants
In the form of subsidies, eligible merchants are encouraged to issue coupons online
Financial empowerment
Xiamen Consumer Festival “May 1st Digital RMB Consumer Week” will be launched to help activate the consumer market
The “May 1st” holiday is coming, and Xiamen’s consumer market will be good again. Our city continues to play a “combination punch” to promote consumption and stabilize growth during festivals – the reporter learned from the Municipal Bureau of Commerce that during the “May 1st” period, the curtain of promoting consumption subsidies will be opened again, and the government will encourage supermarkets and catering enterprises with real money By issuing consumer coupons online, it will empower the consumer market and tap the potential of circulation in an all-round way; in addition, financial forces will also help the festival market replenish, and the “May 1 Digital RMB Consumption Week” will be opened at the Xiamen Consumer Festival.
Yesterday, our city issued a notice on several measures to promote consumption during the “May 1st” period, clarifying that our city will encourage eligible businesses to issue coupons online through subsidies, from “eating with discounts” to “purchasing with profits”. The whole chain such as “subsidy for housing” and “discount for travel” injects endogenous impetus into the market prosperity. The notice encourages the city’s large shopping malls, supermarkets above designated size, brand chain convenience stores and catering enterprises to issue food and beverage consumption coupons and shopping consumption coupons through online platforms from April 30 to May 4, and give the discounts to the merchants of consumer coupons. 50% subsidy.
During the “May 1st” period, the Municipal Bureau of Commerce will promote the city with festivals, through multiple home venues, 100 events, and discounts of 100 million yuan, all elements are cultivated to create an international consumption center city and create a “strong magnetic field” for consumption.
“In addition to strengthening policy guarantees, the city has also stepped up efforts in platform building, event planning, and cross-border empowerment, and has coordinated with multiple parties to prepare a series of themed consumption promotion activities with Xiamen characteristics to create a cross-border integration of consumption feasts and fully activate consumption. The market is endogenous.” The relevant person in charge of the Municipal Bureau of Commerce told reporters that during the “May 1st” period, our city will organize hundreds of exciting consumer promotion activities and connect thousands of interactive discounts. At the same time, shopping activities such as the 2022 Xiamen Consumer Festival “Online Consumption Season”, the 4th Double Product Online Shopping Festival and the African Good Things Online Shopping Festival, and BRICS-themed consumption activities will also be launched simultaneously.
In addition, the 2022 Xiamen Consumer Festival “May 1st Digital RMB Consumption Week” will also be launched. This is the first time that the city has held a consumption promotion activity with the theme of digital RMB, which will boost the expansion of digital RMB consumption scenarios and activate the consumer market. It is reported that Xiamen is vigorously promoting the cultivation and creation of an international consumption center city. Accelerating the digital transformation of commerce and innovating and upgrading information consumption is an important content. The expansion of consumption scenarios by digital RMB will improve the convenience of residents’ living information consumption and help improve the quality and upgrade of Xiamen’s consumer market.
“Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, Bank of Communications, Postal Savings Bank of China, China Merchants Bank, Meituan, JD.com, etc. have launched a number of digital RMB consumption activities in all fields for Xiamen users, helping to make domestic and international ‘dual circulation’ ‘Faster and more powerful transfer.” The relevant person in charge of the Municipal Financial Supervision Bureau said that the digital renminbi is convenient for consumers, and for merchants, it has the advantages of second account, security, no handling fee for redemption and transfer, and strong liquidity. The digital renminbi consumption scenario not only highlights the significance of inclusive finance, but also a measure for financial power to help economic development and activate the market.(Xiamen Daily reporter Shen Yanyan correspondent business flow)
Original title: Encourage online issuance of consumer coupons to promote consumption with real money during Xiamen May Day
Responsible editor: Fang Di