TURIN. Exor – a diversified holding controlled by the Agnelli family – and Ferrari are once again betting on the luxury sector and announce a long-term, multi-year collaboration with Sir Jony Ive and Marc Newson of the creative collective LoveFrom. With offices in London and San Francisco in California, LoveFrom is a creative collective of designers, architects, musicians, directors, authors, engineers and artists. Before founding LoveFrom, Sir Jony Ive was Apple’s head of design for a long time, where he signed the most famous products, such as the iPhone, iPad and iPod. Marc Newson, on the other hand, has collaborated with Apple in recent years, paying particular attention to the design of the Apple Watch.
«The first realization of this new partnership – explain in Exor – will combine the legendary performance and excellence of Ferrari with the inimitable experience and creativity of LoveFrom, which has created extraordinary products capable of changing the world. In addition to collaborating with Ferrari, LoveFrom will explore a series of creative projects with Exor in the luxury business ».
Sir Jony Ive will join the Partners Council of Exor, the annual forum that is based on the experience, expertise and vision of a group of friends and partners of the holding chaired and led by John Elkann who have achieved great success and who they share ideas and explore potential business opportunities.
«In building great companies – commented Elkann, who is also president of Ferrari – we also believe in building great partnerships. Immediately after LoveFrom was born, we started talking to Jony and Marc about the opportunities to combine their world-renowned creativity with ours, creating complementarity and added value. Ferrari represents a first, exciting opportunity to do great things by building our future together. I am also very happy that Jony joins our Partners Council, his ideas will be of extraordinary value for us ».
Marc Newson and Sir Jony Ive added: “We have been friends with John for many years, we admire his vision and judgment. We are thrilled to embark on such an important and long-term collaboration with Ferrari as well as, more generally, with Exor. As Ferrari owners and collectors, we couldn’t be happier to partner with this amazing company and in particular with the experienced design team led by Flavio Manzoni. We see unique and exciting opportunities in collaborating together that we believe will produce remarkable and valuable results ».