[서울=뉴시스]Shinsegae Simon announced on the 22nd that new brands targeting MZ generation customers have recently opened additional stores at Paju Premium Outlet. 2024.04.22. (Photo = Provided by Shinsegae Simon)[email protected]
[서울=뉴시스] Reporter Lee Jun-ho = Shinsegae Simon announced on the 22nd that new brands targeting MZ generation customers have recently been added to Paju Premium Outlet.
First, the casual fashion brand ‘Mmlg’ store opened on the first floor of Paju Premium Outlet. Mmlg is a brand that presents everyday wear fashion with a light and practical design, and is gaining great popularity especially among the MZ generation.
In particular, the newly opened Mmlg is the first store to be introduced in the outlet industry.
Paju Premium Outlet is significantly expanding its fashion brands targeting the MZ generation, including opening industry-exclusive stores for brands such as Matin Kim (Hago House), Louevre, Setter, and Obscura on Young Contemporary Street near the store in February. To celebrate its opening, Mmlg is holding a discount event of up to 70% until the 28th.
In addition, Old Perry Donuts, one of Seoul’s top three donut restaurants where you can wait in line to eat at Paju Premium Outlet, opened for the first time in the northwestern part of Gyeonggi Province.
This is the second outlet store following the opening of Siheung Premium Outlet last year. Old Perry Donuts is a takeout-only store that can be enjoyed in the outdoor lounge area of ‘Central Square’ located in the center of the outlet.
Shinsegae Simon also opened Jackson Pizza, Our Bakery, and Bonanza Coffee during the renewal of Paju Premium Outlet in February. We are continuously introducing new trendy F&B (food and beverage) content that customers of all ages, including the MZ generation, can enjoy along with shopping.
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