At 8 o’clock in the evening on November 10, the climax of JD.com 11.11 officially opened. Consumers joined the panic buying army, pushing the atmosphere to a climax. At the same time, JD Apparel has joined hands with apparel brands at home and abroad to bring a large number of trendy new clothes, offering a feast of fashion consumption for “chasing newcomers” without staying up all night.
Ten minutes before the climax period, the 600 brands of JD Apparel increased by more than 8 times year-on-year. Over 100 new entrant brands such as Mo&Co, Chow Dasheng, Jiao Nei, Qixu, Balabala, etc., have an overall increase of over 17 times month-on-month, and new international brands such as Lee and Victoria’s Secret have an overall increase of over 19 times month-on-month.
As the cold wave hits, the temperature drops sharply in many places, and winter enters one second, and warm clothing has been sought after by consumers. The turnover of thermal clothing increased by 200% year-on-year. Among them, down jackets increased by 3 times year-on-year, thermal underwear increased by 201% year-on-year, and winter boots increased by 320% year-on-year.
Consumers’ demand for high-quality warm clothing has become increasingly prominent, and new-trend clothing has become a new choice for consumers. Black technology down jackets represented by Bosideng and Langzi, such as extremely cold down, graphene liner, and Aurora goose down, performed particularly well, with an overall year-on-year increase of over 20 times. Thick down jackets with a filling capacity of more than 200g increased 7 times year-on-year. Products such as Jiao Nei, Ubras, and Songshan Cotton Store, such as technological warmth, non-size warmth, and high-end fabric warmth products, are popular, with a year-on-year increase of more than three times. Warm-keeping products such as silk, amino acid, and cashmere protein fabrics increased 5 times year-on-year, and body warmth and anti-static functions increased 6 times year-on-year. In addition, winter boots such as snow boots and tooling boots represented by UGG and CAT have increased significantly. In terms of single products, Bosideng’s first windbreaker down jacket and Jiao Nei 302++ hot-skin thermal underwear became the super hot products on 11.11 this year.
In addition to the major international and domestic apparel brands, the industrial belt brands also performed well 10 minutes before the climax of JD Apparel 11.11. Jingdong Apparel Qinghe Cashmere, Putian Shoes and Boots, Xiaolan Men’s Underwear, Jiangyin Thermal Underwear, the four major industrial belts, the turnover of With the trend of “more prosperous”, women’s cashmere brands such as Pash have increased by more than three times year-on-year. Putian’s H8 snow boots and onemix outdoor waterproof men’s shoes in the footwear industry have increased by 230% year-on-year.
Jingdong 11.11 climaxed one after another, why not take advantage of this wave of preferential benefits to stock up a few more warm and trendy winter clothes? Beijing Post will be discounted by 30 for every 200, and some products can also enjoy benefits such as full discount, straight drop, and discount, which will make this winter warm and fashionable, and let the “chasing newcomers” return with a full load!
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