Behind every triplet of verses there is a managerial inspiration. Everything is to discover it, with an open mind and the will to rediscover in the companies of the 21st century the pleasure of that upward journey made here by Dante Alighieri just seven centuries ago. Here the thinkers of today’s management peep out alongside Ulysses, Paolo and Francesca, and Count Ugolino. Characters that emerge in the memory of readers indicate on the Dante map the possible itineraries and the equipment useful for managing people and resources, especially in complex times such as the present. The ferryman Charon turns out to be a metaphor for the leader with a managerial and authoritarian style, Minos is a grim recruiting manager while Virgilio and Beatrice take on the role of capable mentors. Purgatory is the realm of temporary workers where souls “in time” serve their punishments: pride becomes self-exaltation, sloth turns into demotivation and gluttony is hungry for tasks. The final destination remains Paradise, the realm of corporate virtues: there the blessed are models of behavior, medieval and contemporary. All this is at the heart of Enrico Cerni’s “Dante per manager”, published by Sole 24 Ore on newsstands for a month – and at the same time in an e-book version – starting from Saturday 6 November and subsequently in bookstores.
“If the anniversary of the seventh centenary of the death of the Florentine poet is an opportunity to celebrate the heights of magnificence reached by Dante’s work in every way and in every sphere, re-reading the Comedy with the perspective offered by Enrico Cerni is a spur to putting the words of the Supreme Poet back into circulation in apparently distant environments. And maybe we can take a step further: Dante for managers is the primary key with which to enter the management of our companies “, reads the introduction signed by Fabio Vaccarono, former Vice President of Google and CEO of Google Italy and new CEO of holding Wversity, which concludes: “By following the Divine Comedy and the interpretation that Dante offers us as managers, we will have the tools to imagine the future of our companies and apply its fruits with method, rationality and effective results. A surprising challenge, like the wonder of every eureka in solving the problems we face every day ”.
The volume consists of 5 chapters: Florence and its business men; The Comedy, the numbers and the long coda; the hell; Purgatory and Paradise.