Salsero Marc Anthony became an investment partner of the international hospitality and nightlife company SBE Entertainment Group, an alliance that aims to “expand the brand in the Latin American market,” the company said in a statement this Wednesday.
The alliance with the iconic American singer of Puerto Rican origin and the new commercial strategy of SBE, owned by Persian-American investor and philanthropist Sam Nazarian, will focus on expanding its restaurant and entertainment network in the region.
«Without a doubt, today is one of the most significant moments of all the efforts I have undertaken in my life. “Having the honor of joining forces with my great friend Sam and SBE is something we have talked about over the years, and the time has finally come,” the singer, owner of the company Magnus, said in a statement.
Marc Anthony expressed his satisfaction and excitement at the possibility of undertaking this new project and “contributing significantly to the success of this new path.”
“Together, we will be presenting a series of unparalleled initiatives, which demonstrate the synergy and excellence synonymous with the SBE family,” added the composer, actor and businessman of Puerto Rican origin.
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For his part, Nazarian, founder and president of SBE, highlighted that it is a privilege to “join forces with a lifelong friend and international superstar” such as Marc Anthony.
“I have tremendous admiration for the career he has built and, more than this, for his business instinct,” said the Persian-American businessman.
Marc Anthony, Nazarian stressed, has not only been responsible for 105 number 1s and more than 15 billion views on YouTube, but “he has achieved the loyalty of a multi-generational Latin and global community through his platforms and content.”
“This is just the beginning, and I am eager to see what we build together,” highlighted the businessman.
Both companies, SBE and Magnus, share, according to the statement, “core values that emphasize innovation, authenticity and a commitment to excellence in their respective industries.”
SBE is a leading lifestyle hospitality company through its luxury hotels, restaurants, lounges and clubs.
While Magnus focuses on the power and potential of the greatest Latin content creators worldwide, representing a diverse range of artists in various fields of the entertainment world, according to the statement.
The entry Marc Anthony becomes an investment partner of the SBE company for the Latin American market was first published in EL NACIONAL.