The MIDO 2021 event will be held from Saturday 5th to Monday 7th June | Digital Edition: after the postponement caused by the health emergency, the international eyewear event will be staged in June, instead of February as usual, and for the first time it will be virtual, pending the edition in attendance at Rho Fiera from 12 to 14 February 2022. Exhibitors from 160 countries participated in the previous edition.
“We would have liked to surprise you with a new record-breaking edition – explains the President of MIDO, Giovanni Vitaloni – instead we will surprise you with an extraordinary new format, an immersive event, a widespread event experience: the whole world cannot be in Milan , so MIDO goes all over the world. A formula that allows everyone to be there and that allows us to safeguard two of our fundamental characteristics: internationality and concrete business opportunities. We have conceived the virtual MIDO and the platform as crucial hubs to maintain and grow, in such a complex moment, one of the most strategic sectors for the global economy ”.
The international vocation of the eyewear show and the focus on the market will also have the support of a new b2b platform that will make it possible to connect buyers and exhibitors.
Numerous opportunities and initiatives that MIDO 2021 reserves | Digital Edition: the show “A new way of seeing” will open the event on June 5, with photographer Albert Watson who will tell from his point of view the moment of change that the world is going through and the new ways of seeing everything that we are experiencing. surrounds: beauty, living together, nature, technology and the future. The event on 6 June addresses two fundamental aspects of eyewear: fashion and design through the comparison of 5 talents from different worlds, 4 established exponents of the fashion world and 4 promising designers in the sector.
Also this year there will be appointments with WGSN: Future Consumer 2022, Millennial and Genx Priorities, The Future Shopper and Eyewear Trends. A particular focus will be dedicated to innovative and eco-sustainable materials thanks to the contribution of Materially and the 3 events scheduled during the fair: Biomaterially, Transformed Waste, Perfect beauty.
Stands, lounges and rooms become virtual, 7 days a week, 24 hours a day: spaces for the involvement of the public which, until 31 December, offer real events, meeting and business opportunities, with the display of products and the possibility of online negotiation. A constant work of business development and preparation for what will be an edition of great clamor and great anticipation for February 2022.
The Digital Edition of MIDO 2021 is full of news for everyone: the BeStore award is also enriched with a new category. This year, in fact, in addition to the awards for Design and Innovation, conferred by an international jury of industry experts, the Your BeStore recognition will also be awarded: all visitors will have the opportunity, through the platform, to vote for their favorite optical center. .